customer service

Most brands believe they provide great customer service. Customers don’t necessarily agree. Long response times, inadequate support and unhelpful staff are the perceived norm in customer relations. The disconnect carries an ugly...
Sales

Amazon’s “Prime Day” has been billed as the greatest sales event of the year. But has the highly publicized flash sale live up to the hype? Depends on who you ask. Amazon has declared...
thumbs down

So your mobile app just got torn apart with bad reviews. Maybe you rushed the app out the door too quickly? Maybe you didn’t test for compatibility with older hardware? Maybe other...
marketing folder

By 2017, marketing will spend more on technology than the IT department. When Gartner made this dramatic prediction, there was a mixture of panic and excitement among marketers. You could almost hear the...

We know millennials are a different breed of consumer. Tech savvy … Socially conscious … Always connected ... We know the cohort has driven B2C marketers worldwide to re-engineer their toolkits. Less well...
retail sales

The pile of evidence to suggest that machines are replacing humans (unfortunately?) continues to grow. And the latest from Deloitte’s ongoing Digital Divide study suggests it’s because the humans want it...
marketing

With college students headed back to campus for the fall semester, we started thinking about how different marketing 101 courses must be today, compared to, say, 21 years ago. For perspective: In 1995,...
email list

Email? “People say, 'That’s so 1990s,'” says Eric Shanfelt, founder of eMedia Strategist, “but it works.” In fact, he says it’s more important than any other aspect of your digital strategy, period. Shanfelt is...
hip branding

In a world where socialites’ lives are the focus of hit TV shows, we see that hip sells. In a world where clothing manufacturers rush to brand their products with athletes’ names,...
data logging

What is it? Data logging is an aspect of system monitoring, the practice of recording and storing information about a machine’s activity over time. Why do it? The data log enables system administrators to...

NEWSROOM

SAN ANTONIO, TX --(September 15, 2016) - Rackspace® (NYSE: RAX) today announced the release of Managed Application Services for Microsoft® Azure®. This new offering introduces Rackspace's premium...