data logging

What is it? Data logging is an aspect of system monitoring, the practice of recording and storing information about a machine’s activity over time. Why do it? The data log enables system administrators to...
trade show booth appeal

With the holiday season in sight, and the fall circuit of conferences and trade shows about to begin, we thought we’d take a look at the trade show booth as marketing vehicle. Many...
Immersive web design

It’s said the best way to learn a new language is by throwing yourself into the environment completely: total immersion. A growing cadre of brands is applying that idea to experiences on...
Rebranding

Google drew its share of slack jaws when it announced the formation of Alphabet Inc. Though the move was an organizational restructuring and the product name “Google” endures, it was a good reminder how...
digital disruption

The power and joy of technology lies in the opportunity to reinvent processes and introduce entirely new ways of doing things. The evidence is everywhere. Uber has broadsided the taxi industry. Airbnb has...
Boomer

Millennials comprise the most rapidly growing demographic in the U.S. today, and they rightfully command a huge share of marketers’ attention. But while everyone is scrambling to win the attention of the...
metrics

To paraphrase an old saw: What doesn’t get monitored, doesn’t get managed. And then, there’s Albert Einstein: “Not everything that can be counted, counts.” Combine the two and you get a conundrum. The...

While you likely know Twitter’s 140-character limit by heart, there are other constraints all social marketers should be familiar with. At Rackspace, we primarily run campaigns on Twitter, LinkedIn and Facebook,...
frustrated shopper

When Target and PayPal went down last Cyber Monday, it was a reminder how vulnerable even the biggest sites are to seasonal stress tests. “Holiday traffic is often 400-1000 percent higher than...

Customer experience is king. Brands that personalize the shopping experience across channels are rewarded with repeat business. And data shows those that don’t can expect their customers to take their business...

NEWSROOM

SAN ANTONIO – Aug. 26, 2016 – Rackspace (NYSE: RAX), the #1 managed cloud company, today announced that it has entered into a definitive...