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Rackspace Hosting Earns a Spot on 2011 InformationWeek 500 List of Top Technology Innovators Across America

Monarch Beach, CA, September 14, 2011 – Rackspace® Hosting, the service leader in cloud computing, today announced that it made this year’s InformationWeek 500, an annual listing of the nation’s most innovative users of business technology. The 2011 list was revealed last night at a gala awards ceremony at the exclusive InformationWeek 500 Conference taking place at the St. Regis Monarch Beach Resort, Dana Point, CA.

“Rackspace provides 24x7x365 support with real people answering calls, and readily available subject matter specialists – there is a high level of human interaction involved in everything Rackspace does.  This is especially true when it comes to handling around 1 million monitoring events per month for 150,000+ customers, each expecting a personalized approach for the thousands of distinct alerts,” Rackspace Chief Information Officer Steve Mills, said. “In most situations, the obvious answer is to streamline these processes by developing workflows to automate repeatable tasks. However, this approach wouldn’t work for a company focused on providing exceptional, personalized service to more than 150,000 customers,” Mills added.

Through months of collaboration with customers and account teams, Rackspace IT gained deep insights into current and future needs of the Rackspace business and customers.  They determined that a highly dynamic automation approach – which could be modified by techs and non-techs alike – was required to support its customer service model, branded as Fanatical Support®.

The resulting system was made available to all Rackspace account teams and allowed control of the automation processes from end to end. The process structure matured into 20+ modules, which allow customers to define exactly what the process does. Capabilities were provided to allow account teams to develop and share new workflows, as well as leverage existing workflows for their own purposes.

“For 23 years, the InformationWeek 500 has chronicled and honored the most innovative users of business technology,” said InformationWeek Editor In Chief Rob Preston. “In this day and age, however, being innovative isn’t enough. Companies and their IT organizations need to innovate faster than ever before to stay a step or two ahead of their customers, partners, and competitors. This year’s ranking placed special emphasis on those high-octane business technology innovators.”

InformationWeek identifies and honors the nation’s most innovative users of information technology with its annual 500 listing and also tracks the technology, strategies, investments and administrative practices of America’s best-known companies.  Top winners have included:  The Vanguard Group, CME Group, Conway, National Semiconductor, Kimberly-Clark, Hilton Hotels and Unum.  The InformationWeek 500 rankings are unique among corporate rankings as it spotlights the power of innovation in information technology, rather than simply identifying the biggest IT spenders.

Additional details on the InformationWeek 500 can be found online at

About Rackspace Hosting
Rackspace Hosting is the service leader in cloud computing, and a founder of OpenStack, an open source cloud platform. The San Antonio-based company provides Fanatical Support® to its customers, across a portfolio of IT services, including Managed Hosting and Cloud Computing. Rackspace has been recognized by Bloomberg BusinessWeek as a Top 100 Performing Technology Company and was featured on Fortune’s list of 100 Best Companies to Work For. The company was also positioned in the Leaders Quadrant by Gartner Inc. in the “2010 Magic Quadrant for Cloud Infrastructure as a Service and Web Hosting.” For more information, visit

About InformationWeek Business Technology Network (
The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow—from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like (security), (networking and communications) and (cloud computing). The network also provides focused content for key IT targets, such as CIOs, developers, and SMBs via InformationWeek Global CIO, Dr. Dobb’s and InformationWeek SMB, as well as vital vertical industries with InformationWeek Financial Services, Government, and Healthcare resources. Content is at the nucleus of our information distribution strategy—IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions.

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