An elevator pitch is a concise overview used to describe or define a project, service, product, event or startup. The name reflects the idea that one should be able to deliver the summary in the amount of time it takes to ride an elevator, which usually takes 30 seconds to a little over a minute.
I was recently in a meeting with the CIO and a selection of senior Business Unit executives from one of Australia’s largest companies. We discussed the importance of cloud and big data for all businesses in the future and how these technologies and concepts could apply to their industry. Looking at the body language around the room, the reactions were typical of senior executives really exploring these concepts for the first time – awe, excitement, trepidation, confusion, curiosity and a desire to learn more.
Underperforming servers and failure in the cloud can lead to overly complicated architectures, server sprawl and operational nightmares. When that happens, your architects end up spending precious development time compensating for cloud deficiency rather than building the next killer app.
This week, Rackspace opened our latest data center in Australia. You might think this marks our entry into the country, but we have actually been there for some time. Throughout our history we have had a large number of Australian companies serving their customers and markets from our other data centers, and in particular in our Hong Kong facility. In 2009, we setup a permanent team of Rackers in Australia to serve those customers led by the awesome Mark Randall (@racker_randall). With this investment, and the rollout of our cloud portfolio, the demand from the market for us to have a local data center rapidly grew; hence opening the new data center this week.