The trade show at this year’s SXSW is more international than ever before. Germany, Ireland, Canada and Argentina are all sponsoring booths to showcase their nation’s startup scene, but the Japanese expo space takes the cake.
The Startup Village is coming alive at SXSW 2014. On the 4th floor of the Austin Hilton, we’ve set up a studio to interview startups. One of the first to drop by was Felt, a new iPad app that takes the pain out of buying and selling greeting cards.
SXSW Interactive officially kicked off on Friday, but Rackspace had reason to celebrate Thursday night with a packed pool deck full of partners and customers at the W Hotel in Austin. It was there we unveiled our commitment to specialize in content, commerce and mobile with the launch party for our Rackspace Digital practice. Partygoers enjoyed great company, hors d’oeuvres, libations, music mixes, great visuals, cool swag and the chance to learn about our plans in the digital space from Rackspace specialists. It was truly a night that will be talked about long after SXSW is over.
The incredible networking opportunity is a key reason thousands of digital creatives flock to Austin for SXSW every year. There’s a certain rhyme and rhythm to making the most out of your ‘fest experience—and if you don’t have a clear strategy for success, you risk losing out on life-changing connections.
At Rackspace, we’re always on the lookout for ways to trigger creativity and innovation, both in the workplace and with our Startup Program. Sometimes, cultivating inspiration requires bringing together some of the industry’s most talented techies and then giving them a tight deadline to come up with a plan.
A few years ago when Twitter was still “twttr,” we found people talking about hosting with us. Before long, they were actively reaching out to us for help. We recognized that Fanatical Support shouldn’t just exist inside our customer portals or telephone lines, so we decided to build a team to figure out how to bring our support to social media.