Aeroméxico Thrives with Rackspace and Red Hat

Visit us at Red Hat Summit 2019 and learn how our team can enable your team

Conferences are valuable because they offer face time with customers, partners and industry colleagues, allowing us to share and learn a great deal in a short amount of time. We’re looking forward to Red Hat Summit 2019 for that very reason.

This year, we’re featuring the story of Aeroméxico, which in three short years has gone from losing out to the competition with subpar online sales to becoming a standard-bearer for the modern, omnichannel customer experience.

We share Aeroméxico’s story because it could be your organization’s story. Almost every company today is seeking some form of digital transformation. They simply must — customers are demanding a seamless experience and the competition is fierce. Born-in-the-cloud companies are disrupting traditional models at a breathtaking pace; no one can afford to be left behind.

Legacy IT hindering growth

This was the reality facing Aeroméxico. Legacy IT systems hindered online sales, while fierce competition from budget airlines were eating into the bottom line. The airline knew it needed to differentiate its service with a world-class online experience — and that meant a radical overhaul to its entire application ecosystem, all while maintaining security and uptime. And because these systems were so crucial — ecommerce represented a critical revenue stream, while flight path and crew systems had to ensure the safe operation of the airplanes at all times — it also needed a partner it could trust to guide it through this massive undertaking.

Aeroméxico teamed up with Rackspace to help architect and manage the diverse range of infrastructure that supports these systems, including an OpenStack-based Red Hat private cloud environment that supports its ecommerce and kiosks, a VMware-based private cloud that handles a number of mission-critical backend applications, and Rackspace Managed Security solutions to handle scanning, vulnerability testing and penetration.

[Take a deeper dive: read the full Aeroméxico case study]

The results of true digital transformation

Aeroméxico has tripled online sales, doubled its performance across all user interfaces, seen a 40 percent jump in mobile penetration and increased its security and fraud check to a 90 percent acceptance rate on credit cards across all platforms. In short, Aeromexico has become a standard-bearer for the modern, omnichannel customer experience.

Equally important is the impact this transformation has had on Aeroméxico’s brand reputation — proving to customers that while Aeroméxico has a long and storied history, it’s also now one of the most modern, forward thinking airlines in the world.

Check out the video below to hear from Aeroméxico executives about their transformation journey:

By providing a certified deployment of Red Hat OpenStack Platform, Rackspace delivers a managed private cloud that gives customers the agility and efficiency of a public cloud, plus the enhanced security, control and performance of a dedicated environment.

Because whether it’s private cloud, public or a hybrid environment, Rackspace accelerates the value of your cloud. Partnering with our experts can help you innovate with new technology and enhance your own customers’ experience while maximizing your IT investment.

Rackspace and Red Hat — better together

We’ve been working with Red Hat for more than a decade to expand the possibilities of OpenStack and deliver the benefits of private cloud. We’ve been a Red Hat certified cloud and service provider since 2012 and employ more than 350 Red Hat certified professionals. In 2018 Red Hat named us North American Managed Service Partner of the Year and Innovator of the Year in 2017.

With the benefits of a public cloud in a private cloud environment, pay-per-use infrastructure and industry-leading SLAs (99.99% uptime, guaranteed) Rackspace and Red Hat provide customers with the IT stability large enterprise applications require.

If you’re in Boston for Red Hat Summit 2019, please come visit us at Booth #326 or schedule a one-on-one appointment with one of our Red Hat experts today.

Pierre Fricke leads portfolio marketing for Rackspace. Pierre is responsible for developing and implementing the integrated portfolio narrative and messaging framework globally for our full services portfolio, specific segments, and core customer challenges, plus ownership of the integrated, customer-facing roadmap. Pierre Fricke joined Rackspace in 2018 as the company's senior director of product marketing for private cloud. He led a team working to expand knowledge of the opportunities private-cloud-as-a-service can offer enterprises as part of their digital transformations. Pierre co-led Rackspace’s effort to define and lead this new category and help companies understand how it fits into today’s multi-cloud world. Prior to Rackspace, Pierre worked for EnterpriseDB as vice president, product marketing, responsible for leading product marketing to build the business. He co-lead EDB’s effort to liberate companies from database vendor lock-in, allowing them to invest in other digital initiatives to drive growth. From 2005 through 2015 Pierre was director of product marketing for Red Hat JBoss Middleware products. He co-led product strategy and expansion into the application and data integration market. In 2008-2009, Pierre co-led the launches of JBoss SOA Platform and JBoss BRMS, which laid the foundation for a complete open source integration, process and decision automation strategy. By 2015, these products were the unit volume market leader or emerging strong challengers to long time incumbents as well as significant Red Hat businesses. Pierre was chief analyst for D.H. Brown Associates’ middleware and product lifecycle management infrastructure services in the early 2000s. Before that, he held a variety of engineering, engineering management, product management and strategy roles at IBM. You can find him on Linkedin at, and Twitter @pfricke


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