Elena Fullman served as a product marketing manager for Rackspace OpenStack Private Cloud until early 2018. She was the co-founder and lead marketer for two big data analytics startups that delivered enterprise and SaaS solutions for predictive marketing, IoT, healthcare and other areas. She started her career in consumer products marketing. Elena is passionate about harnessing innovative big data and analytics tools to optimize the customer marketing experience. Elena holds a BSBA in marketing from Xavier University. She lives in Austin.