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John McKenna

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John McKenna loves startups and was a Space Cowboy with the Rackspace Startup Program. He also crafted customer stories and produced really cool videos for the Customer Reference Program. John enjoys telling stories through his writings…and loves the beach, the ranch, his dog Blue and most of all his three beautiful daughters.

Recent Posts

Harnessing Data and Analytics to Personalize Customer Experiences

Most financial services and retail companies spend a lot of time and money creating rich customer stories and personas to improve marketing and sales. These...