Fast, Robust, Redundant: Rackspace Managed Cloud for Adobe Experience Manager

Check out a live demo of Rackspace's Managed Cloud for Adobe Experience Manager at the Adobe Digital Summit in Las Vegas, March 20-24.

Editor’s Note: Managed Cloud for Adobe Experience Manager is no longer available from Rackspace. Learn more about Rackspace solutions for Adobe Experience Manager here.

Delivering consistent, relevant and high-quality online customer experiences means many things: launching new campaigns fast. Adapting to rapidly shifting market trends. Ensuring fast website performance and getting technical problems fixed yesterday.

Backend infrastructure complexity and thinly stretched IT resources make all those things easier said than done. Yet failure to meet customer expectations is always costly.

Happily, the days of going it alone are over.

After last year’s Adobe Digital Summit, Rackspace launched Managed Cloud for Adobe Experience Manager, which lets marketers and the technology teams who support them focus on improving customer experience, the brand and the ability to quickly respond to market trends. At the same time, Managed Cloud for AEM frees marketers from having to become AEM and cloud infrastructure specialists.

This year, we’re offering live demonstrations of Managed Cloud for AEM at the Adobe Digital Summit, at booth #538, March 20-24 in Las Vegas.

When the Rackspace product team started looking at building managed platforms to run digital workloads, our aim was to create applications that our customers log in and work with, rather than manage, host, configure and maintain. That’s because the faster a customer can work with their application, the faster they can get their content to market and deliver great customer experiences.

With Managed Cloud for AEM, customers can deploy an AEM environment in as little as 30 minutes, allowing digital marketing leadership to quickly create new sites without the burden of relying on IT to set up and create the environment.

As we set out to build the platform, we first identified a common set of components, like auto-scaling, blue-green deployments, automated cloning of environments, self-healing, simple pricing and the ability to get applicable metrics from the environment and application of interest.

We also wanted to provide simple yet elegant user interfaces that allow users to manage their environments while still interacting with their web content management application in ways they’re used to.

Here are a few components of Managed Cloud for AEM we’ve learned our customers really appreciate:

It’s robust and redundant. Designing architectures that are highly available and fault tolerant is important, and that importance is multiplied when running applications in the cloud.

Environments that automatically correct themselves when VMs fail or services go down are of critical importance to maintain uptime. Managed Cloud for AEM implements best practices for AWS, automatically building in multiple availability zones. It also contains capabilities that orchestrate the self-healing of authors and publishers by executing a series of workflows to ensure that publishers always have the most up to date changes.

In fact, we feel so confident in our ability to run Adobe Experience Manager that we include a 100 percent application uptime guarantee as part of our Managed Cloud for AEM legal terms and conditions!

It contains the ability to clone environments. Cloning creates an identical but separate copy of an environment and copies not only infrastructure configuration but also AEM data. This opens up a wide variety of code pipeline options for users of Managed Cloud for AEM, including a blue-green deployment. For example, a user can execute a blue-green deployment by cloning production, making changes on the clone, and then swap the DNS record to the clone to send live traffic to it.

Batteries-included support for AppDynamics, one of the industry leading application performance monitoring products. AppDynamics offers our 24x7x365 AEM application support engineers deep insight into our customers’ environments by seeing application metrics and graphs. It allows them to identify and fix performance bottlenecks that hinder customers’ sites from running efficiently. Our engineers will also assist in setting up a custom AppDynamics dashboard for each customer, tailored to their specific environment and code base.

It’s available with an intuitive, bundled pricing model that provides a simple, easy to understand bill for customers. The price for Managed Cloud for AEM includes all AWS resources and infrastructure, 24x7x365 Rackspace infrastructure and application support, a healthy amount of bandwidth traffic and AppDynamics license costs.

While quoted as monthly costs, our billing service actually aggregates usage and calculates prices hourly. This means if an additional development environment is only needed for three days, the customer only gets charged for three days of usage. This allows customers to better estimate their expenditures and avoids surprises at the end of the month.

Visit our website to learn more about Managed Cloud for Adobe Experience Manager. We’re pumped about Managed Cloud for Adobe Experience Manager and what it does for our customers in helping them deliver great customer experiences.

Michael Roehricht is a Senior Product Marketing Manager supporting RAS for eCommerce & Digital Experience. Michael holds a MIS degree from the University of New Mexico and a MBA from the University of San Francisco. Prior to joining Rackspace in March 2013, Michael owned his own online solutions company called ofoundry and also held online marketing and eCommerce leadership roles at Dell, Palm and various startups in Silicon Valley.


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