Blastro Networks Powers SXSW Domelandia Broadcast With The Rackspace Cloud

SXSW Interactive has become known as Spring Break for geeks with tech companies hosting some of the most exclusive parties on the planet.

One such party this year was Transmission II: Domelandia, which featured local Austin DJs, Ricky Shine aka “The Digital Connection,” Dustin Swint and UK artist Chris Ward of Tropics providing the soundtrack and Rackspace providing the cloud. The event was hosted at Domelandia, an undisclosed location in Southwest Austin, and broadcast live to the web by Rackspace customer Blastro Networks, a web-based company that operates genre-specific, steaming music websites and live streaming, pay-per-view concerts over multi-distribution channels.

Founded in 1999, Blastro Network is headquartered in Austin, Texas. The company is independently owned with major-label agreements that include Universal Music Group and Sony BMG, along with distribution partnerships with Window Media Guide and Verizon FiOS TV. Blastro is currently exploring live streaming of music events, via multiple channels of distribution in conjunction with TourGigs, and Domelandia was a perfect example of this live stream technology in full effect.

Blastro co-founder and CTO Casey Charvet was on location as the master of ceremonies for Transmission II: Domelandia, and showcased how the live event is transmitted via the Internet to the masses using the Rackspace Cloud.

“Right now we’ve got a live streaming production – we’ve got several DJs playing for us streaming out on our website, an experimental project of Blastro and TourGigs,” explained Charvet. “We’ve got a multi-camera setup, running six cameras and a live visual arts feed into a video switch.”

Charvet detailed the technology it takes to create the live streaming magic.

“This is being sent into an H264 encoder, the single point of origin is then going out to a Cloud Server running at Rackspace, and being transcoded in real time by Wowza media server,” Charvet said. “This feed is then being pushed to our CDN, and the CDN is handling edge delivery over laptops, cell phones, tablets, we have a Heroku channel and a Samsung Smart TV app, so we’re reaching multiple devices all in real time.”

Inside Domelandia, the roster of DJs created an energy that the packed house of partygoers thoroughly enjoyed. Outside Domelandia, people grooved globally on Blastro’s and TourGigs’ live party stream on their devices of choice.

Thanks to Blastro Networks for giving Rackspace the VIP treatment and taking us backstage to show us how the live streaming of music, via multiple channels of distribution goes down and for choosing the Rackspace Cloud to help keep the beats bumping.

For more from our Rackspace teams of specialists, check out the Rackspace booth (No. 601) during SXSW. Here’s a full lineup of Rackspace-related activities planned for SXSW. And keep up with Rackspace specialists on Twitter throughout SXSW with the hashtag #SXRackspace.

John McKenna loves startups and was a Space Cowboy with the Rackspace Startup Program. He also crafted customer stories and produced really cool videos for the Customer Reference Program. John enjoys telling stories through his writings…and loves the beach, the ranch, his dog Blue and most of all his three beautiful daughters.


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