Building a Solid Ecommerce Platform

According to a ComScore report after the 2010 holiday shopping season, more than 85% of Americans online visited a retail site in December of last year. I suspect the other 15% are my grandmother’s bingo buddies and the toddler demographic who’ve yet to experience the joys of shopping online. Web traffic for ecommerce sites surges during the holiday buying rush – and the holiday season has officially started. With added traffic and retail competition, this is a crucial time of year to have a well-built site that provides an unencumbered shopping experience to keep visitors coming back after the holidays.

With that goal in mind, a panel of experts from Rackspace Hosting and Magento lead you through, “Building Customer Trust through a Rock Solid E-commerce Platform”, a 30-minute webinar exploring the foundational elements of building out your ecommerce platform to accommodate future growth, maximize performance, and address security and compliance concerns. Each panelist offers unique, from-the-trenches perspective and recommendations on approaching platform building for ecommerce success.

The webinar gives an overview with strategies on the essential pieces of an ecommerce system:
Hardware layer – How to select the physical servers and devices you’ll need to provide a strong foundation for your web operations.
Operating systems – Figuring out how to choose your operating system and the ramifications up the stack.
Ecommerce software – Guidance on evaluating and implementing supported, scalable, and secure software platforms to power your business.

Watch the webinar now.
View more ecommerce resources in our Knowledge Center.

Lizetta Staplefoote is a Rackspace Marketing Copywriter with a decade of experience writing about small business challenges for healthcare, real estate, and technology. Her passion is researching and writing about the impact of cloud computing. When she's not wordsmithing, she enjoys hanging out with her sons, exploring the Blue Ridge Mountains, and feeding her music addiction.


  1. Scalability is definitely one feature e-commerce business owners should look for in their platform. The last thing they should do is to let their customers go through a totally unknown process of ordering and purchasing goods. The platform should be able to accommodate the growth of the business and handle massive transactions with great ease.


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