Business Email 101 – Step 2: How To Host Your Email?

Filed in Cloud Industry Insights by Lizetta Staplefoote | May 29, 2013 10:00 am

We recently published our Business Email 101 Guide[1] to help you think through your business email management strategy. Each week, we follow up with a post that digs deeper into each chapter. So far, we’ve reviewed how to choose between on-premises or outsourced email. If you’ve decided to go the hosted email route, the decisions haven’t stopped yet. Not all hosted email[2] is the same.  After making the decision to host, your next step is to determine what kind of hosting you need. There’s consumer-level and business-grade email. Deciding between the two often depends on the maturity of your business.

A small shop or lean startup may be okay with the limitations and risks of free email[3], like Gmail or Yahoo, for swapping messages between a few employees and a handful of customers. As a business matures, more features and professionalism drive the need for better email, like a robust webmail client[4]. However, the email of choice for most mature SMBs and enterprises is Microsoft Exchange[5]. Ideally, you want a plan that can support you through growth. Having to migrate email[6] from in-house through multiple providers to get the right fit wastes time and money along with the risks inherent with any migration.

Comparing the nuts and bolts of Rackspace’s business-grade email service [7]against Google’s email offerings helps highlight the differences, like support and flexibility, that come with a business-focused email provider versus a provider whose experience lies in commercial email service. (Click the chart to enlarge.)


Download the Business Email 101 Guide[1] and read the complete Step Two for more guidance around choosing how to host your email.

  1. Business Email 101 Guide:
  2. hosted email:
  3. risks of free email:
  4. robust webmail client:
  5. Microsoft Exchange:
  6. migrate email:
  7. Rackspace’s business-grade email service :
  8. [Image]:

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