Cassandra Expertise When You Need it Most

Today, financial enterprises, media and online retailers are all engaging more closely with their customers than ever before.

In this highly interactive ecosystem, how these companies integrate with the cloud to provide personalized, targeted consumer offerings will determine if they’re poised to disrupt or be disrupted by rapidly changing technologies.

Providing these optimized customer experiences, however, takes a good deal of specialized work on the back-end. Many businesses turn to a NoSQL data store to successfully run their applications and manage customer information, all while trying to guarantee optimized performance.

Even then, challenges remain. Analyzing massive volumes of user data can slow-down even well managed databases, and doing so in real time can exacerbate the problem. Combining that data with historical information and optimizing all of it to provide users with a fast, personalized online experience can quickly become overwhelming.

Cassandra, open-sourced by Facebook in 2008, is entering its next wave of adoption, crossing over from early adopters to early majority. Mission-critical web, mobile and Internet of Things applications are increasingly taking advantage of geographically distributed data with online consumers.

What’s required to succeed, in many cases, is developing a cloud strategy that can help reduce latency for users, combined with expertise that offers the ability step back and focus on your business as a whole.

Enter Managed Cassandra powered by DataStax, which Rackspace last week added to its Data Services portfolio. Managed Cassandra combines optimized DataStax Enterprise with the know-how of Rackspace and DataStax experts.

This new, fully managed offering alleviates many of the pain points associated with self-service datastore solutions, and offers performance levels that outpace some of the most sought-after big data solutions on the market today.

Managed Cassandra comes complete with Rackspace Fanatical Support, allowing customers to focus on developing their applications and capturing new business rather than managing infrastructure and planning for the next traffic spike (or hiring additional staff to do so).

With Rackspace expertise, security portfolio and bare metal servers, customers are also able to securely implement tools and infrastructure that are the right fit for their application and workload, as opposed to a one-size-fits-all solution.

These custom configurations, highlighted recently in this fact sheet and reference architecture overview, allow for single-tenant isolation and scalability, and include installation, configuration, tuning, proactive monitoring, patching, upgrades and data migration assistance, all put in place to make sure your application runs smoothly, regardless of the circumstance.

“As a former Racker myself, I know how committed Rackspace is to solving their customers’ problems day and night to make sure things run as smoothly as possible,” said Jonathan Ellis, Apache Cassandra project chair and CTO and co-founder at DataStax, referring to the term often used to describe Rackspace employees.

“I also know how important it is to get architectural design, configuration and tuning right,” he continued. “That’s why I’m excited about this partnership. Together, Rackspace and DataStax can help customers take full advantage of DataStax Enterprise to solve global IT challenges spanning both on-premise and cloud environments.”

Ellis and Rackspace CTO John Engates recently sat down to talk about the new opportunities Managed Cassandra powered by DataStax provides:

If you’re interested in learning more about what Managed Cassandra and DataStax Enterprise can do for your business, join us for our upcoming joint webinar at

Kyle Hunter was the product marketing manager for ObjectRocket solutions at Rackspace. He is a seasoned IT professional with an long-standing record of driving technical vision, future roadmaps, architecture, strategic planning, software development, product management and product marketing. Kyle’s focus and expertise in new data platforms has positioned him as a go-to resource for users looking to implement large scale data platforms successfully.


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