Account-Based Marketing is the Latest Craze — But Is It the Right Strategy for...

The marketing world contains no shortage of buzzwords, and account-based marketing (ABM) is one of the latest. From the outset, ABM sounds sleek and streamlined — a method that allows you to...

How Negative Buyer Personas Help You Target Better Customers

Imagine coming in to work every day and working only with dream customers. Does it sound like a pipe dream? It doesn’t have to be. By identifying the traits of customers...

Keeping Audiences in Mind When Developing Content Strategy

There’s a lot to consider when developing a content strategy. Topics. Timing. Channels. Keywords. Approval process and workflow. But the first step to an effective content strategy is identifying your audiences....

Content Marketing and Journalism: More Similar Than You Think

We are in the midst of a content boom. Increasingly, marketers are shifting their advertising dollars into branded content marketing. Companies produce their own content at rates rivaling those of media...

Does Your Brand Have a Voice?

Let’s say you ask your friends a question and have them anonymously write their answers on a piece of paper. When you read each blurb, you’re likely able to tell which...

3 Ways Marketing Departments Can Clean Up Their Internal Processes

We all want to find ways to become more efficient, especially when it comes to our professional work. Marketing teams are in a unique position. Often responsible for dealing with the...

A Step By Step Guide to Creating Personas

Determining your ideal customer can sometimes be a challenge. In some cases, you could end up wildly off the mark when it comes to the demographic; in others, you could be...

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