opt in personal information

Personal Information: the Case for Giving Customers Control

The debate about who owns customers’ personal information and how organizations manage it continues to play out. In January 2016, Accenture found most consumers lack confidence about the security of their personal information. More than...
old computer

What the Internet Looked Like Before Drupal, WordPress and Joomla

Putting together a comparison of WordPress, Drupal and Joomla! got me thinking about what the Internet looked like before open source content management systems, or CMS, came along. It’s been more than a...

7 Tech Logos Before They Became Iconic

Logos are an essential part of a brand’s identity. A great logo encapsulates the personality and promise of the business behind it. Some of the world’s most ubiquitous logos had humble beginnings....
guy megaphone crowd

Should Your CEO Blog?

The CEO blog is prized for everything from putting a face on your company to broadcasting your brand vision. They’re also powerful tools for building customer relationships. Corporate websites that feature blogs,...
intranet, connections

Time to Rethink the Company Intranet?

The idea of converging the company intranet with the corporate website has been kicking around for years. But few companies have taken the leap. Enter Cisco Systems. The networking giant recently made...

Big Data: How to Transform Information into Insight

Everyone’s talking about big data these days, but few have figured out how to transform all that information into insight. A McKinsey & Co. survey last year confirmed many companies — particularly digital non-natives —...

What iBeacon Means for Product Packaging

When Apple announced iBeacon in June 2013, it was heralded as a marketing game changer. With its ability to pinpoint smartphone-toting shoppers by specific store aisle, airport gate or stadium section...
interruption ads

How to Get Interruption Advertising Right

Given the mad rush to install ad blockers, we’re particularly mindful when ads draw our attention on screen. Consider the monster-sized banner ads on Yahoo Sports, or the full-page roadblocks that face...
soccer goalie, ad-blocker

How to Break Through in an Ad-Blocked World

Ironic that 2015 will be remembered as the year we said goodbye to “Mad Men” and hello to ad blockers. Last year's Ad Blocking Report by PageFair and Adobe suggests ad-blocking software usage rose more than...
Shopping cart

3 Reasons Customers Abandon Their Shopping Carts, And How To Stop It

Abandoned shopping carts are the bane of ecommerce stores. According to the Baymard Institute 67 percent of shopping carts are abandoned online. Forrester Research reports the amount of money lost by online retailers due...

Recent Posts

Are You Reaping the Benefits of Azure SQL in Your Sitecore...

Sitecore now supports Microsoft Azure SQL, from Sitecore 8.2 and above. In this post, I’ll explain in depth the two flavors of Azure SQL,...