Personal Information: the Case for Giving Customers Control
The debate about who owns customers’ personal information and how organizations manage it continues to play out.
In January 2016, Accenture found most consumers lack confidence about the security of their personal information. More than...
What the Internet Looked Like Before Drupal, WordPress and Joomla
Putting together a comparison of WordPress, Drupal and Joomla! got me thinking about what the Internet looked like before open source content management systems, or CMS, came along.
It’s been more than a...
7 Tech Logos Before They Became Iconic
Logos are an essential part of a brand’s identity. A great logo encapsulates the personality and promise of the business behind it.
Some of the world’s most ubiquitous logos had humble beginnings....
Should Your CEO Blog?
The CEO blog is prized for everything from putting a face on your company to broadcasting your brand vision.
They’re also powerful tools for building customer relationships. Corporate websites that feature blogs,...
Time to Rethink the Company Intranet?
The idea of converging the company intranet with the corporate website has been kicking around for years. But few companies have taken the leap.
Enter Cisco Systems. The networking giant recently made...
Big Data: How to Transform Information into Insight
Everyone’s talking about big data these days, but few have figured out how to transform all that information into insight.
A McKinsey & Co. survey last year confirmed many companies — particularly digital non-natives —...
What iBeacon Means for Product Packaging
When Apple announced iBeacon in June 2013, it was heralded as a marketing game changer. With its ability to pinpoint smartphone-toting shoppers by specific store aisle, airport gate or stadium section...
How to Get Interruption Advertising Right
Given the mad rush to install ad blockers, we’re particularly mindful when ads draw our attention on screen.
Consider the monster-sized banner ads on Yahoo Sports, or the full-page roadblocks that face...
How to Break Through in an Ad-Blocked World
Ironic that 2015 will be remembered as the year we said goodbye to “Mad Men” and hello to ad blockers.
Last year's Ad Blocking Report by PageFair and Adobe suggests ad-blocking software usage rose more than...
3 Reasons Customers Abandon Their Shopping Carts, And How To Stop It
Abandoned shopping carts are the bane of ecommerce stores.
According to the Baymard Institute 67 percent of shopping carts are abandoned online. Forrester Research reports the amount of money lost by online retailers due...
Recent Posts
5 Questions for Rackspace SVP of Corporate Development Jesse Burros
Former investment banker Jesse Burros, who established and led the cloud services investment banking practice at BMO Capital Markets, joins Rackspace this week as Senior...
