advocate army

How to Make Customers an Advocate Army for Your Brand

By now, there’s enough evidence to suggest that brands make more sales when they are #Like! motivated. What do we mean by #Like! motivated? We mean the brands make it easy for customers...
Internet of Things, toast

Internet of Things: Why Connected Toasters and Other Smart Home Devices Matter

Marketing executives have always understood it’s important to make connections count. But as the Internet of Things evolves from concept to reality, the idea is taking on a new meaning. Cisco...
Spanish speakers

Making Your Site a Must-Click for Spanish-Speaking Customers

In a time of hyper audience segmentation, how is it more brands haven’t gotten serious about appealing to Hispanic consumers? Why are Spanish-speaking customers often neglected in the battery of marketing...
website navigation

6 Crucial Questions for Simplifying Website Navigation

There’s good reason designing user experience, or UX, was named among CNNMoney’s list of the “Best Jobs in America.” Solid web design helps users quickly find what they need. “You’re giving...
site maintenance

Site Maintenance: What to Do, When to Do It

A website is your business’s face to the world, but too many small business owners get their site online, only to leave them unattended. With site maintenance in mind, we stirred...
video conferencing

Rules We Can All Agree on for Videoconferencing

In an age of Facetiming with the kids to stay in touch from the road, it seems habits fit for the playroom are bubbling into virtual conference rooms. There’s no formal code...
loyalty programs

How 3 Popular Loyalty Programs Drive ROI

While there’s some debate about the efficacy of customer loyalty programs, the numbers suggest they are more popular than ever. Program enrollments recently topped 3 billion, and three-quarters of U.S. companies with loyalty...
customer service

How Amazon, Southwest and USAA Make Online Customer Service Easy

Most brands believe they provide great customer service. Customers don’t necessarily agree. Long response times, inadequate support and unhelpful staff are the perceived norm in customer relations. The disconnect carries an ugly...
Sales

Flash Sales: Do This, Not That

Amazon’s “Prime Day” has been billed as the greatest sales event of the year. But has the highly publicized flash sale live up to the hype? Depends on who you ask. Amazon has declared...
thumbs down

How to Recover from One-Star App Reviews

So your mobile app just got torn apart with bad reviews. Maybe you rushed the app out the door too quickly? Maybe you didn’t test for compatibility with older hardware? Maybe other...

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