marketing folder

Adding ‘Technologist’ to Your Marketing Resume

By 2017, marketing will spend more on technology than the IT department. When Gartner made this dramatic prediction, there was a mixture of panic and excitement among marketers. You could almost hear the...

How to Prep for a Business Lunch with a Millennial Buyer

We know millennials are a different breed of consumer. Tech savvy … Socially conscious … Always connected ... We know the cohort has driven B2C marketers worldwide to re-engineer their toolkits. Less well...
retail sales

The End of the Retail Sales Associate?

The pile of evidence to suggest that machines are replacing humans (unfortunately?) continues to grow. And the latest from Deloitte’s ongoing Digital Divide study suggests it’s because the humans want it...
marketing

Marketing 101: Then and Now

With college students headed back to campus for the fall semester, we started thinking about how different marketing 101 courses must be today, compared to, say, 21 years ago. For perspective: In 1995,...
email list

Job No. 1 for a Website? Growing the Email List

Email? “People say, 'That’s so 1990s,'” says Eric Shanfelt, founder of eMedia Strategist, “but it works.” In fact, he says it’s more important than any other aspect of your digital strategy, period. Shanfelt is...
data logging

“Data Logging” Explained in 30 Seconds

What is it? Data logging is an aspect of system monitoring, the practice of recording and storing information about a machine’s activity over time. Why do it? The data log enables system administrators to...
trade show booth appeal

What Makes Booth Appeal at a Trade Show?

With the holiday season in sight, and the fall circuit of conferences and trade shows about to begin, we thought we’d take a look at the trade show booth as marketing vehicle. Many...
Immersive web design

How to Get Immersive Web Design Right

It’s said the best way to learn a new language is by throwing yourself into the environment completely: total immersion. A growing cadre of brands is applying that idea to experiences on...
Rebranding

Rebranding: Three Failures and One Success

Google drew its share of slack jaws when it announced the formation of Alphabet Inc. Though the move was an organizational restructuring and the product name “Google” endures, it was a good reminder how...
digital disruption

How to Embrace Disruption with Your Digital Strategy

The power and joy of technology lies in the opportunity to reinvent processes and introduce entirely new ways of doing things. The evidence is everywhere. Uber has broadsided the taxi industry. Airbnb has...

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