Home Digital Marketing

Digital Marketing

CMO-CIO

IT vs Marketing Leaders: Bridging the CMO-CIO Divide

Digital marketing has fundamentally transformed the relationship between marketing and IT. The universe of marketing applications continues to explode, and marketing budgets are skyrocketing. But so are customer expectations. Whether they’re shopping...
One Image feature

One Image to Rule Them All: Size Specs to Work Across Social Media

A picture may be worth a thousand words, but embedding one in a tweet only costs you 23 of your 140 characters. So with limited space to work with on social...
TSA

What Airport Security Can Teach Us About Creating the Best Online Shopping Experiences

This guest post was written by Jennifer Goforth Gregory, who specializes in writing about content marketing and technology. She has worked with national brands including IBM, Adobe, Microsoft, Ameriprise, Allstate, Samsung, American...
.com

How to Negotiate a Domain Name Purchase

This guest post was written by Tim Walker, a technology writer in Austin. After many years with Hoover's as an industry analyst, he spent several years in marketing roles for hardware and...
search traffic

How SEO Tools Can Help Attract Search Traffic From Competitors

This guest post was written by Michael Ansaldo, a veteran journalist and content marketer with 20 years experience covering technology and business. Feel like search engines are giving your company the cold...
SXSW Interactive 2016

5 Digital Marketing Trends from SXSW Interactive 2016

South by Southwest is a modern day World’s Fair. What started as a showcase for musicians has expanded to include SXSW Interactive, a creative gathering of technologists, entrepreneurs, filmmakers, brands and...
Shark Tank

Surviving the Shark Tank Effect: Solving for High Traffic Events

Veterans of IT — especially ecommerce sites — are familiar with the “Oprah Effect.” When the Queen of Media spoke, people listened. She turned Dr. Phil into a media star, obscure novelists...

Recent Posts

Optimize Spend Across Apps, Data, Security, Hybrid and Multi-Cloud Services

Are you under-pressure to be more transparent about how your cloud strategy is delivering value to the business? Or perhaps you’ve acquired new businesses and...