CMO-CIO

IT vs Marketing Leaders: Bridging the CMO-CIO Divide

Digital marketing has fundamentally transformed the relationship between marketing and IT. The universe of marketing applications continues to explode, and marketing budgets are skyrocketing. But so are customer expectations. Whether they’re shopping...
Shark Tank

Surviving the Shark Tank Effect: Solving for High Traffic Events

Veterans of IT — especially ecommerce sites — are familiar with the “Oprah Effect.” When the Queen of Media spoke, people listened. She turned Dr. Phil into a media star, obscure novelists...

5 Questions Every CMO Should Ask the New CTO

Brandon Elliott, CTO of Rackspace Digital, offers five key questions a CMO can ask the new CTO recruit in order to kick-start a conversation around working together. Although, he notes, “It’s...
SXSW Interactive 2016

5 Digital Marketing Trends from SXSW Interactive 2016

South by Southwest is a modern day World’s Fair. What started as a showcase for musicians has expanded to include SXSW Interactive, a creative gathering of technologists, entrepreneurs, filmmakers, brands and...
digital disruption

How to Embrace Disruption with Your Digital Strategy

The power and joy of technology lies in the opportunity to reinvent processes and introduce entirely new ways of doing things. The evidence is everywhere. Uber has broadsided the taxi industry. Airbnb has...
marketing folder

Adding ‘Technologist’ to Your Marketing Resume

By 2017, marketing will spend more on technology than the IT department. When Gartner made this dramatic prediction, there was a mixture of panic and excitement among marketers. You could almost hear the...
runners hand off outsource

Five Signs Your Team Needs to Outsource

At a time when roughly half of all digital marketing activities are outsourced, the question is less “Can I outsource?” than “When should I?” Mike Bainbridge, our U.K. chief digital technologist, has...

Recent Posts

Optimize Spend Across Apps, Data, Security, Hybrid and Multi-Cloud Services

Are you under-pressure to be more transparent about how your cloud strategy is delivering value to the business? Or perhaps you’ve acquired new businesses and...