Client Focus: Datapipe’s Public Cloud Delivers for Jaguar Land Rover’s Global Communications and Marketing Partner, Spark44

Spark44 is a new breed of advertising agency. Founded in 2011 as Jaguar’s global communications and marketing partner, Spark44 is a global joint venture with Jaguar Land Rover specialising in developing demand creation programs globally.

Spark44 has 18 branch offices across 16 countries on six continents. The company develops, deploys, and manages marketing communications, content, and campaigns across the globe.

This includes communications across all channels, from television to out-of-home to social media. In this digital era, content creation involves a continuous cycle of updates and refreshes that change almost daily. Spark44’s legacy infrastructure and systems were becoming a significant hurdle for the company as it needed to be able to coordinate global campaigns in a timely manner.

Due to previous experience, Spark44 had identified AWS as its public cloud platform but didn’t have the skills in-house to migrate and manage a public cloud infrastructure. There was a gap that needed to be filled.

Datapipe provided the answer. It successfully migrated Spark44’s data to a new

public cloud-based solution and Spark44 now has a new global content management and distribution platform utilising three AWS regional sites in Europe, North America and APAC. Datapipe provides managed services across the regions and Spark44 no longer have to worry that their technology infrastructure will be a limiting factor in scaling their solutions.

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Tony serves as Regional Marketing Director for Rackspace in the EMEA region, after holding a similar position at Datapipe, which he joined in 2015. An experienced IT and telecoms executive with a successful career in marketing, product management and sales, Tony has held senior positions for companies including Verizon, BT and Cable & Wireless. He has extensive knowledge of cloud, network, security and advanced communication products, technologies and managed services, and has worked in both direct and indirect channels to market. He also writes regularly about the ever-evolving cloud industry, and was named a top cloud computing blogger in 2017. Tony is a sports fanatic and for his sins, a passionate supporter of his hometown club, Everton FC. He lives in Sevenoaks, just outside London, with his wife and occasionally his son (when he’s not hard at work at University).