Client Spotlight: Baozun

As the next in our series of client success stories, I’d like to take a look at the most recent case study posted to our site: Baozun. Baozun is a prime example of our global next generation managed services capabilities. Baozun provides e-commerce solutions for brand partners in Mainland China, Hong Kong, and Taiwan. The company offers end-to-end e-commerce solutions, including IT infrastructure setup and integration, online store design and setup, store operations, visual merchandizing and digital marketing campaigns, customer service, warehousing, and order fulfillment.

What was the Challenge?

Baozun was faced with four significant concerns that needed to be rapidly addressed. First, China’s retail e-commerce is a fast growing market and running an e-commerce business comes with its own set of unique challenges around scale. Second, Baozun’s IT leadership anticipated great benefits from freeing the burden of maintenance from their in-house IT infrastructure team, bringing new efficiencies. Third, there was a major challenge improving security to meet global best practices around compliance and regulations – which is of particular importance in e-commerce where there are strict guidelines around data protection. Finally, Baozun strives to guarantee 99.95% uptime to its clients. This was increasingly challenging as the business continued to see rapid growth and Baozun was expected to fund infrastructure growth and optimization internally.

Turning to a True Partner

To solve these challenges, Baozun turned to Datapipe. Our team’s expertise in designing, deploying and managing private and hybrid cloud environments meant that we were a perfect fit to meet Baozun’s migration needs and solve the four challenges they were facing. As part of the project, we were able to provide Baozun with guidance, assurance and innovation in its cloud migration journey from the start. We adjusted our private cloud architecture to meet Baozun’s scalability performance requirements as well, making us the most flexible and responsible vendor to meet all the unique challenges and requirements of e-commerce.

One of my personal favorite quotes from Baozun that I believe truly showcases our breadth and depth of support is:

“Of particular commendation was the level of support, including customer service support, provided by Datapipe,” said Tony Wu, Chief Technology Officer of Baozun. “Datapipe’s response time for support was the most superior. Also, Datapipe’s solutions were as or more affordable than the competition. Finally, Datapipe also provides private cloud services, which is one of the key requirements for e-commerce operations. For these reasons, we trusted Datapipe with our deployment.”

Operational Impact?

To see the business benefits Baozun was able to achieve by partnering with Datapipe, and learn more about Baozun’s custom-designed solution, click here, or check out the press release.

For further recommended reading on our client success stories, take a look at:

Client Spotlight: Motus

Client Spotlight: How Datapipe Migrated VSCO’s Artifact Uprising to AWS

Client Spotlight: Challenger

Client Spotlight: Instem

Rich Dolan serves as Senior Director of Rackspace Corporate Marketing, which includes analyst relations, public and media relations, blog, customer reference, social marketing, brand and content management. Previously Senior Vice President of Marketing for Datapipe, Rich made the move to Rackspace after it acquired Datapipe in late 2017. Rich spent 16 years at Datapipe, developing and driving its world class marketing team as the company grew into one of the leading global managed service providers, from the early days as a start up to a global enterprise player. He built and oversaw digital marketing and demand generation, event management, content management, internal communications, brand management, partner marketing and web properties. Rich managed the consolidation of marketing resources from five acquisitions, and led Datapipe to thirteen Gartner Magic Quadrant recognitions across the globe, including four placements in the Leaders quadrant. Before Datapipe, Rich spent four years with web design firm RareMedium, where he designed and architected web presences and client facing applications for Madison Square Garden, JP Morgan, Atlantis, XM Radio and Credit Suisse First Boston. Rich graduated summa cum laude from the New York Institute of Technology with a BA in computer graphics. He lives in New York with his wife and daughter.