Client Spotlight: Spark44’s Storage Challenge

When Spark44 decided that adopting a cloud strategy was the best solution for its requirements, they realized that they lacked the expertise needed to migrate and manage an AWS cloud infrastructure. They looked to Datapipe for assistance because of its deep AWS expertise, along with its flexibility and willingness to collaborate with the agency to develop a solution that would fit their current and future needs.

Spark44 has 18 branch offices across 16 countries on six continents and develops, deploys, and manages marketing communications, content, and campaigns across the globe. This includes communications across all channels, from television to out-of-home to social media. Creating content for their clients generates huge amounts of data that needs to be protected and stored for both short and long term projects.

Working with Datapipe, Spark44 is able to automate processes that were previously manual. Data was previously backed up on premises, and with over 200 terabytes per month, costs were escalating and Datapipe recommended AWS S3 storage along with CloudBerry Labs to manage their needs. Data storage is vital to Spark44’s projects, and is now highly available and has the built-in resilience and scalability to cope with increased client demands for use in campaigns and can be retrieved fast enough to provide in-depth analysis of the results. Developing a back-up and retrieval storage strategy and solution with AWS. Datapipe was able to optimize Spark44’s S3 and Glacier storage while reducing costs and mitigating risks compared to on-premises solutions. This has set Spark44 up for future success and growth as its infrastructure is now built for scale.

Spark44 now has a global content storage management and distribution platform utilizing three AWS regional sites – the master site in Europe and satellite sites in North America and APAC. Datapipe provides Managed Services across the regions.

To learn more about Datapipe’s managed services for AWS, click here.

Rich Dolan serves as Senior Director of Rackspace Corporate Marketing, which includes analyst relations, public and media relations, blog, customer reference, social marketing, brand and content management. Previously Senior Vice President of Marketing for Datapipe, Rich made the move to Rackspace after it acquired Datapipe in late 2017. Rich spent 16 years at Datapipe, developing and driving its world class marketing team as the company grew into one of the leading global managed service providers, from the early days as a start up to a global enterprise player. He built and oversaw digital marketing and demand generation, event management, content management, internal communications, brand management, partner marketing and web properties. Rich managed the consolidation of marketing resources from five acquisitions, and led Datapipe to thirteen Gartner Magic Quadrant recognitions across the globe, including four placements in the Leaders quadrant. Before Datapipe, Rich spent four years with web design firm RareMedium, where he designed and architected web presences and client facing applications for Madison Square Garden, JP Morgan, Atlantis, XM Radio and Credit Suisse First Boston. Rich graduated summa cum laude from the New York Institute of Technology with a BA in computer graphics. He lives in New York with his wife and daughter.