Data Challenges, Global Expansion Prompt Search for Strategic IT Partner

While public cloud provides the infrastructure, Rackspace’s strategic partnership provided Synchronoss guidance around design, migration and ongoing management.

Synchronoss, a software company that serves tech, telecom and media companies, was facing a massive data challenge — like 300 terabytes a day massive.

That volume comes from the company’s wildly successful mobile content transfer service, which allows millions of subscribers to seamlessly and safely transfer their personal data whenever they upgrade to a new smartphone.

Tackling this challenge had become a major distraction from the company’s core mission of helping its customers drive revenue and delight consumers. After conducting an extensive assessment, Synchronoss understood that hosting and managing the infrastructure to support this service in-house wasn’t scalable. Company leaders determined the best option would be to move the backbone of the content transfer service to a public cloud.

But company leaders knew they would need a higher level of service than public cloud providers generally offer. They needed a strategic partner to help design, migrate and manage its solution.

Synchronoss found that partner in Rackspace, which provided a broad array of cloud services, including tooling, architecture guidance and best practices — all backed by AWS-certified engineers and high-touch, around-the-clock support. And thanks to the Rackspace Service Blocks model, Synchronoss was able to access the right tools and expertise at the right time, even as its AWS needs evolved.

[Learn more: How to Get the IT Services You Need (Without Paying for the Ones You Don’t)]

In the video above, Synchronoss SVP of Global Delivery Jeffrey Gill describes how moving into the public cloud, with the support of Rackspace, allowed the company to reduce costs, speed deployments, increase reliability and redeploy many of its own technologists from supporting its infrastructure to doing more valuable work.

Looking at potential partners, Gill says, Synchronoss was looking for a sales pitch not unlike the one they give their own potential customers: rely on our experience for what we do best, and use your resources to focus on your core business, to differentiate yourself and drive revenue. 

That Gartner placed Rackspace in the Leader’s quadrant 2019 (and 2018 and 2017) Magic Quadrant for Public Cloud Infrastructure, Professional and Managed Services didn’t hurt either. 

Is your organization looking for a strategic technology partner to accelerate the value of cloudConsider Rackspace.    


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Learn the challenges they faced, how innovations they implemented impacted customer experience and business outcomes and get advice for undertaking your own IT transformation projects.

Prashanth serves as Senior Vice President & General Manager of Rackspace's entire Cloud & Infrastructure Services portfolio of businesses, including the Public Clouds, Private Clouds, Managed Hosting, Colocation and Managed Security businesses. Previously, Prashanth was Senior Vice President & General Manager of Rackspace's high growth, global business unit focused on the world's leading Public Clouds including Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform (GCP) and Alibaba Cloud, with end-end P&L responsibility. Prashanth has held a range of leadership roles at Rackspace including leading Rackspace's high growth Amazon Web Services business and Rackspace's SMB Marquee business segment focused on Rackspace's fast growing, most critical and high potential SMB / mid-market customers. Prashanth joined Rackspace as Chief of Staff to the General Manager of Rackspace's SMB Business Unit. Prior to joining Rackspace, Prashanth was a Vice President at Barclays Investment Bank, focused on providing Strategic and Mergers & Acquisitions (M&A) advice for clients in the Technology, Media and Telecom (TMT) industries. Prashanth was also a Manager at Capgemini Consulting where he managed Operations transformation engagements and consulting teams across the US. He holds an MBA from Harvard Business School, an M.Eng in Engineering Management from Cornell University and a B.S. in Computer Engineering (summa cum laude) from the University of Maine.

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