Delivering on a Promise to Partners with Our First Incentive Program

Channel chief Lisa McLin speaks to customers and partners at Rackspace::Solve New York in 2017.

This summer has been a whirlwind — so much has been going on and it’s hard to believe it’s already coming to a close! Last you heard from me, I had been appointed as the new Channel Sales and Alliances VP for North America at Rackspace. Since then, I’ve been busy learning and finding out new ways to better help our partners succeed.

I had a great opportunity to do just that last month when we hosted our first Partner Day at Rackspace::Solve in New York City. The event included partners from around the country who came to learn more about our portfolio of services and hear updates about our Partner Program.

In my nearly 15 years at Rackspace, this was one of the most important Solve conferences I’ve attended, due to all of the exciting new offers we unveiled. These included the extension of our Fanatical Support to include Google Cloud Platform and the newly-released Microsoft Azure Stack. See here for a detailed rundown of all the new ways we’re helping our customers — and our partners —succeed.

In addition to those developments, Solve New York was also a great opportunity to meet with partners one-on-one and learn more about ways we can better work together to serve customers.

We know for partners to do their job well we have to be better at enabling them to have meaningful conversations with their customers. We also have to help them understand the value proposition Rackspace offers — whether it’s through incentive programs, tools and training or the newsletters we provide.

We’ve certainly heard what our partners have to say, and we plan to execute on a number of ways to help them, which is why for the first time in the history of our Partner Program, we’re offering incentives to new and existing agents.

For example, we have great news for our partners that are selling managed hosting solutions between $10,000 and $150,000 in monthly recurring revenue. Through the end of this year, we’ll match the deals they generate with customers dollar-for-dollar.

We believe this lays the groundwork for more of our channel partners to reap the benefits of the hard work they’re doing and realign themselves with areas where they can expect Rackspace to focus as well.

We made a lot of promises at Solve and this is just the first one we’re delivering on. We’re also looking forward to additional incentives we hope to unveil in the near future.

As I continue to ramp up in my new role, you can expect me to find additional ways to connect with our partners and offer new tools that help them do their jobs. You can also expect me to tap some of our more experienced partners for their experience and expertise to further understand how we can provide more value in our customer channel interactions across the customer journey.

This strategy is all about working together to win as we help customers on their cloud transformation journey. I know this will require continued, strong relationships with our partners, as well as continued additions of new service offerings to meet customers where they are.

Want to touch base? Come see us at the Channel Partners Evolution conference from Sept 25-28, where I’ll join our Chief Azure Solution Architect, Jerry LeCanu and our Director of Channel Sales, Michael Stephens, who will be leading a session about IT Transformation.

Want to find out more?  Contact your assigned Regional Partner Manager or visit Rackspace to find out how to get involved in our partner incentive program. And click here to find out more about all the different ways we’re helping customers succeed.

Lisa Heritage McLin is the Channel Sales and Alliances VP for North America at Rackspace, where she's worked since 2002. In her current role, she focuses on building strong relationships across the company's partner and alliance channels. Prior to this position, Lisa was VP of Sales at Rackspace where she was responsible for building, scaling and rapidly growing the sales organization. Lisa serves on the board of directors for Texas Conference for Women and on the board for the Rackspace Foundation. She is also the executive chair for POWER, the Professional Organization for Women Empowerment at Rackspace. Lisa has been recognized as one of the 50 Most Influential Channel Chiefs of 2018, honored as CRN 2018 Women in the Channel, and was awarded Channel Partners Circle of Excellence for her executive vision, innovation, and advocacy of the indirect channel. Lisa earned a BBA in accounting and business management from The University of Texas at San Antonio, and an executive business administration and management degree from The University of Texas at Austin. She's a native of San Antonio, where she currently resides with her husband and two sons.

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