As Demand for Bare Metal Increases, Rackspace’s OpenStack Portfolio Delivers

The surging interest in bare metal at last month’s OpenStack Summit in Austin might have been a surprise to some, but the signs were there.

The keynote for the Ironic Project, which provides a number of key features required for managing bare metal nodes in a cloud, was one of the most buzzed about talks at the Summit, while the 2016 OpenStack User Survey found bare metal is now the third most intriguing new technology, with fully half of users expressing strong interest — up from interest so slight just six months ago it fell into the “Other” category, representing just 4 percent of respondents’ interest.

OpenStack User Survey
Source: OpenStack User Survey, April 2016

But it wasn’t a surprise to OpenStack experts at Rackspace. We see the rising interest as a natural progression in the needs and use cases for OpenStack users, as well as a general maturation of the market.

After all, bare metal offers faster speeds and greater performance consistency, without the overhead and complexity of the hypervisor. And as cloud environments and IT operations become more complex, businesses need a simpler way to scale and manage their growth.

(Register now for our live May 25 webinar “Unraveling Infrastructure Complexities with Bare Metal”)

At the same time, as workloads have become more demanding and require more computation capabilities, users need to be able to rely upon consistent performance and greater raw power in their cloud environment.

Increased interest in bare metal, which in many cases offers solutions to both of these challenges, indicates that the market is ready for more.

For years, our customers have been asking us to let them have their cake and eat it, too. They want the instant deployment and API accessibility of public cloud. But they also want the raw power, consistent performance, and cost efficiency at scale of dedicated servers.

Our answer came in July 2014, when we launched OnMetal Cloud Servers, the bare metal offering within our broader set of OpenStack solutions — private, public and hybrid clouds across traditional virtualized, container-based and bare metal environments, all using a standard set of APIs to help customers simplify their experience.

As I’ve written previously, OnMetal Cloud Servers offer all the capabilities customers have been demanding: the power, consistent performance and cost efficiency at scale of dedicated servers, plus the instant-on deployment and API accessibility of the public cloud.

Earlier this year, we launched the second generation of OnMetal Cloud Servers, which provide innovative hybrid connectivity, improved storage and international availability.

All of these capabilities make OnMetal Cloud Servers an excellent choice for highly demanding and intensive workloads such as Cassandra, Docker and Spark.

Indeed, customers such as Brigade, a startup building tools for people to express their civic identity, learn about their friends and neighbors and work toward common goals together, use OnMetal Cloud Servers to provide the speed, stability and reliability required to power its omnichannel app. Brigade’s query times have decreased more than 97 percent, from 7.3 seconds to 200 milliseconds, since moving to OnMetal Cloud Servers.

If your organization is looking for a solution that combines bare metal speed, consistent performance and instant scalability, register today to participate in our May 25 live webinar, “Unraveling Infrastructure Complexities with Bare Metal.”

Source: OpenStack User Survey, April 2016,, accessed 2016-05-12

Jason Barnhill is the Senior Product Marketing Manager for Rackspace OpenStack Private Cloud. He has more than 15 years of experience in marketing, operations and strategy roles, and his functional expertise includes product P&L management, pricing strategy, marketing strategy, direct marketing, and organizational leadership. Jason earned a Bachelor of Arts degree in Economics & Public Policy Studies from Duke University and a Master’s degree in Business Administration from the Darden School of Business at the University of Virginia. He resides in Austin, TX with his wife, three children and loyal Golden Retriever.


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