For a little while now, we’ve been working to transition from our original company name, Mosso®, to a new one: The Rackspace Cloud.® We even joked a bit about the name transition in April. Now, with the recent launch of our rebranded website, the transition is pretty much complete.
The best advice I have on changing the name of your company is to think hard before doing it. It’s a challenging project with implications everywhere, from your twitter name to your search rankings to every email account you’ve ever created. Anyone planning to change a company name needs an undeniable, unshakeable reason to do so. At Mosso, we had a reason just like that. For us, rebranding the company actually made sense. Why are we now The Rackspace Cloud? Really, we always were.
Mosso was originally started by former Rackspace employees who had new ideas about how hosting should be done. (The term cloud hadn’t been popularized yet, but we knew we wanted to explore automating and scaling massive infrastructure. Mosso, an italian term that means “with motion or animation,” hinted at that direction.)
In the industry at large, cloud providers have focused primarily on the technology: utility infrastructure and distributed computing are new concepts that reveal both the power and limits of modern hardware and software. There’s a lot to rethink.
We’ve worked hard over the last few years to innovate, but our best cloud idea ever, the idea that’s driven our growth as a business, was blatantly stolen from our parent company, Rackspace. The secret is so simple, so obvious, it may explain why it’s often overlooked: when you build a cloud offering, don’t pour your passion into solving technology problems—pour your passion into solving customer problems. That important distinction makes our hosting uniquely human in the automate-everything world of cloud computing. (“Infrastructure as a service,” Jonathan, a cofounder, says often and emphatically, “should come with service!”)
Our focus on customers drives our technology. Its why Cloud Servers are persistent, why we publish drafts of our APIs, and why our Cloud Sites platform supports familiar technologies like MySQL and WordPress. We want to help customers code for the cloud without having to rewrite everything for the cloud. It’s designed to be easier and entirely backed by Fanatical Support. The online control panel software, where you manage your cloud environment, even has live chat assistance built right in.
So this is who we are and who we’ve always been: Mosso, A Rackspace-backed and Rackpace-inspired company bringing a philosophy of service and customer driven development to the cloud.
That seems to shorten very nicely: The Rackspace Cloud.®