The Future of Multi-Cloud: Common APIs Across Public and Private Clouds

The cloud computing value proposition centers on making IT more efficient and agile, enabling the innovation, applications and architecture required to drive business.

However, organizations often find their efforts don’t reach cloud’s potential due to numerous challenges. For example, many enterprises find they have surprisingly high cloud costs and more difficult application migration than expected when attempting to put all their workloads onto one type of cloud. Being tied too tightly to a single cloud also makes it difficult to optimize economics, performance, security and data and architectural control.

Because of that, fully 80 percent IT decision-makers told IDC their organization has migrated either applications or data out of a public cloud environment to an on-premises or private cloud solution in the last year. Key drivers of this repatriation included security, performance, cost, control and reducing shadow IT. Organizations also want an open API spanning multiple clouds to avoid lock in going forward.

Multi-cloud based on open-API

Enter multi-cloud based on an open-API that delivers the strategic flexibility to optimize IT. Multi-cloud deployments offer a diverse set of options to optimize IT for greater agility, productivity and cost by giving enterprises the freedom to choose the right cloud (public, private or hybrid), in the right place (on-premise, colo, provider’s datacenter) for the right workload.

Getting architectural diversity to match application needs is a requirement to deliver the agility and economics of a digital business. Yet, with greater freedom and architectural diversity, many enterprises see that additional complexity as a risk of falling short of the promise of multi-cloud. According to IDC, the top challenges to implementing a multi-cloud strategy include:

  • Different workflow and management tools
  • Lack of unified security monitoring across providers
  • Too much effort relative to benefit

These are real challenges, and when an enterprise goes it alone, they can stop IT transformation in its tracks. But this doesn’t need to be the case.

Managed services for multi-cloud

Managed services for public and private cloud relieve the operational and integration burden of multi-cloud deployments. Beyond this core value proposition, the right managed services can address top multi-cloud challenges directly:

  • Different workflow and management tools — Having the same cloud APIs and tools deployed to multiple clouds, public and private, and delivered as a managed service, eliminates this challenge. Since the tools and APIs are the same, workloads can be more easily moved to the optimal cloud. And because this is delivered as a managed service with skills acquired by doing this for many enterprises, both cost and IT resource utilization are optimized.
  • Lack of unified security monitoring across the cloud providers — Part of these common APIs and tools provided by a cross-cloud managed service include security tools. Beyond those, multi-cloud security offerings running in this managed service can alleviate this pain point.
  • Too much effort relative to benefit — If enterprise IT implements multi-cloud alone, they likely will run into significant learning curves, long lead times to acquire required skills, more risk of using proprietary APIs that lock one into a single cloud, and sub-optimal operational costs due to low experience levels. A managed service for multi-cloud takes all of this effort and leverages the provider’s significantly greater experience to minimize risk and optimize cost – up to 60 percent savings vs DIY multi-cloud.

Rackspace delivers

Rackspace’s strategy is to deliver common and familiar APIs to any type of cloud resource, so that enterprises can avoid being locked-in to a specific cloud. We offer the unbiased expertise to deliver the right multi-cloud strategy for an enterprise even at an application by application basis. This open API strategy delivered as a managed service removes the barriers to enterprises’ multi-cloud challenges by delivering the next generation hybrid cloud to accelerate innovation, optimize economics, ease migration to the cloud and avoid lock in.

The launch of Managed VMware Cloud on AWS is just the latest addition to our private cloud portfolio, giving customers access to new deployment models across public and private clouds. This next generation multi-cloud delivers portable and familiar APIs and greater flexibility, allowing organizations to run their business applications on any type and combination of cloud resources.

Rackspace relieves IT of the integration and operational burden and risk of multi-cloud deployment while delivering the full benefit of a multi-cloud strategy including strategic flexibility, optimal economics and easier migration. Through our new Center of Excellence, customers gain access to unbiased expertise and simplified operations, so they can focus on superior business outcomes delivered by their IT transformation to multi-cloud.


  • helps you utilize the common VMware APIs and tools across multiple deployment models.
  • relieves the operational and integration burden and risk from your IT staff.
  • bridges the gap across multi-cloud by helping you integrate services and utilize APIs across VMware and AWS platforms.

Rackspace take the complexity out of deploying multi-cloud and makes business outcomes real for enterprises of all sizes across the globe. Explore further how we can work together to make your multi-cloud strategy a success.

Pierre Fricke leads portfolio marketing for Rackspace. Pierre is responsible for developing and implementing the integrated portfolio narrative and messaging framework globally for our full services portfolio, specific segments, and core customer challenges, plus ownership of the integrated, customer-facing roadmap. Pierre Fricke joined Rackspace in 2018 as the company's senior director of product marketing for private cloud. He led a team working to expand knowledge of the opportunities private-cloud-as-a-service can offer enterprises as part of their digital transformations. Pierre co-led Rackspace’s effort to define and lead this new category and help companies understand how it fits into today’s multi-cloud world. Prior to Rackspace, Pierre worked for EnterpriseDB as vice president, product marketing, responsible for leading product marketing to build the business. He co-lead EDB’s effort to liberate companies from database vendor lock-in, allowing them to invest in other digital initiatives to drive growth. From 2005 through 2015 Pierre was director of product marketing for Red Hat JBoss Middleware products. He co-led product strategy and expansion into the application and data integration market. In 2008-2009, Pierre co-led the launches of JBoss SOA Platform and JBoss BRMS, which laid the foundation for a complete open source integration, process and decision automation strategy. By 2015, these products were the unit volume market leader or emerging strong challengers to long time incumbents as well as significant Red Hat businesses. Pierre was chief analyst for D.H. Brown Associates’ middleware and product lifecycle management infrastructure services in the early 2000s. Before that, he held a variety of engineering, engineering management, product management and strategy roles at IBM. You can find him on Linkedin at, and Twitter @pfricke


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