Helping You Use the Web: Welcome Building43

We constantly ask our customers what else we can do to help them.  There is one theme that comes up more than any other: Help me grow my business!  While this strays from our core of offering on-demand computing services, today we are pleased to announce something that should help.  

Robert Scoble, Rocky Barbanica, Rob Lagesse and team today launched Building43.  Check it out here.
The goal behind this new community is very simple.  As the Internet grows, it gets more useful, but massively more complex.  How is a business supposed to make sense of all the new tools launching every day?  TechCrunch, GigaOm, Mashable, CNet and many others are all focused on making you aware of these tools, but who is helping you figure out how to actually USE them?  Who can help you, as a businessperson, integrate these tools and drive real results?  Well, that is what Building43 is all about.  The stories up today are just a taste of what is to come.  Mark Zuckerberg talking about how he thinks businesses should use Facebook.  Graham Weston and Tony Hsieh talking about how great service matters even more in the web era and how they use technology to enhance it.   If you find this useful, please join this great new community.

When we announced the hiring of Robert and Rocky this Spring, we were not sure where exactly we would end up.  But, we excited to offer some fanatical insights on using the web to grow your business.  Please engage in the community.  Share your ideas.  Tell the world what has worked for you.  Meet others with your same problems.  Together let’s grow the next generation of the web.

Lew Moorman is a senior consultant to the top executives of Rackspace, focusing on strategy and product issues. He also serves as a member of the Board of Directors. Lew joined Rackspace in April of 2000 and has served in a variety of roles, including as President and Chief Strategy Officer, while the company grew to $1.3 billion in annual sales. Before joining Rackspace, he worked for the consulting firm McKinsey & Company, advising technology clients on strategic issues. A native of San Antonio, Lew received a B.A. from Duke University and a J.D. from Stanford Law School.


  1. Heres how you can help. Please just answer the questions in a straightforward fashion and not hang up on me when engaged in a q&a of your solutions. Note that selecting a hosting solution is a slow and painstaking process and im not interested in entering or repeating name, address, title, business type without any feedback on your behalf. You are painfully aware that its a competitive business but your actions suggest that my time is not valuable, asking me for personal and probably irrelevant details. Make it damn easy to get answers without the indication of receiving junk mail, old-school ad-man public relations and communications. Im neither comfortable nor patient for prying questions. However, I am patient enough to forward this to you for your consideration.

    Here is my communication with a sales members

    Welcome to Rackspace. We are connecting you to our next available operator.
    Chat InformationMy name is Gary and I am a Live assistant. How may I help you today?
    adrian: hello
    Gary: Hello, may I help you with a hosting solution?
    adrian: yes
    adrian: i think so. i am seeking a unix server with c, c++ access
    Gary: Excellent is this for a new project or are you looking to switch hosting provider?
    adrian: and ability to do payment transactions
    adrian: using global payments merchant account
    adrian: new site
    adrian: do you have mirrored sites aka akami type solutions
    Gary: We can arrange that for you yes, what will you be using the server for exactly ?
    adrian: a retail e-commerce site that avoids the standard dull templates and complex payment systems
    adrian: and international ordering in yen, us, uk, can currencies
    Gary: Great, so what is it you will be selling on the site ?
    adrian: hey whats with the unusual questions
    adrian: products not services
    Gary: I need to fully understand your situation Adrian
    Gary: May I ask what it is you do as a company ?
    adrian: im the president
    Gary: Understood, but what does your company do ?
    adrian: look you havent even answered the c, c++ question. im seeking hosting solutions with open and freedom to roam. not being force into a bottleneck of strict pre-made solutions
    adrian: its human interface devices
    Chat InformationThank you for chatting with us. Should you require further assistance, or wish to provide feedback on your chat, please email

  2. Adrian, thanks for the feedback. Sorry we did not get you the info you needed faster. Given the wide use cases we solve for, we do ask some questions to get you to the best person to help on your problem. Of course, we could have told you that. It should take minutes and be a live hand off. I will pass the feedback on to our sales team. In the meantime, if I can help, please email me:

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