How We’re Different

Filed in Cloud Industry Insights by Lanham Napier | August 13, 2012 4:30 pm

It was an honor this morning to appear on CNBC’s Squawk Box [1]for a lively discussion on one of my favorite topics: the future of cloud computing.

We touched on lots of topics: international expansion; the importance of cloud security (just because you forgot your password doesn’t mean someone else can’t figure it out); and our decision to keep Rackspace rooted in Texas.

The conversation inevitably turned to the competition and what sets Rackspace apart from the technology heavyweights battling in the cloud. This conversation is at the heart of Rackspace being the open cloud company[2] and our launch earlier this month of the OpenStack-powered Rackspace open cloud[3].

We’re the entrepreneurial upstart slugging it out with some of the largest technology companies in the world, and there are several key differentiators that set Rackspace apart. So when Squawk Box co-anchor Andrew Ross Sorkin asked me point blank how Rackspace is different from our key competitors, my answer was three-fold:

There was a fourth point of differentiation that I didn’t have time to mention on CNBC, and that’s our unmatched portfolio of cloud computing services, spanning public and private cloud, and dedicated and hybrid hosting.  We help customers put each workload on the right platform, rather than taking a one-size-fits-all approach.

I love getting out there and telling the Rackspace story. Squawk Box was a great opportunity to talk about the cloud and the work we’re doing. Yes, we’re duking it out in the ring with some massive competitors, and Fanatical Support on the open cloud is the one-two punch that will win us the championship belt.

  1. appear on CNBC’s Squawk Box :
  2. the open cloud company:
  3. the OpenStack-powered Rackspace open cloud:
  4. Fanatical Support on the open cloud:

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