Improving Operations Using Data Analytics

Editor’s note: Datapipe was acquired by Rackspace in 2017.


Many businesses are turning to data analytics to provide insight when making operational decisions. There are two areas in particular where data analytics can help companies: improved service delivery to customers and more efficient and effective resource allocation. Often, to arrive at actionable insights, the analysis relies on multiple data sets of varying size and content. In this blog post, we will discuss one simple example where data engineering, data analysis, and the merging of two data sets can help a company in both the above areas.

Many companies provide ongoing support for their products and services. This support often requires around-the-clock support from a team of technicians and engineers who can quickly respond to issues as they arise. Depending on how customers use the product and their geographic locations, however, it may be difficult to appropriately schedule support staff across a 24-hour period, leading to the possibility of over- or under-staffing during any given period. Making appropriate support-staffing decisions is critical to the two operations areas noted above. Understaffing can lead to delayed response times, reducing the quality of customer service, while overstaffing indicates that resources are being underutilized, adding unnecessary costs.

A straightforward approach to making staffing decisions might involve estimating the baseline productivity of a single staff member (e.g. how many tickets can a staff member respond to in a given period of time), and identifying any temporal patterns to when tickets are generated (e.g. is the ticket generation rate different by hour-of-day or day-of-week). However, these metrics can be difficult to determine without complex data analysis, and using them in a straightforward way may require making several simplifications and assumptions. An alternative approach, discussed below, is to examine patterns in the metric of interest and make scheduling adjustments based on that metric.

Our Approach

In an around-the-clock customer support example, a good metric for support staff responsiveness is the amount of time it takes for a support technician to take a first action in response to a service ticket. In this scenario, we are imagining that issues are raised through a software interface that generates a service ticket and that the entire service team has the ability to respond to tickets in the service queue. The goal of the analysis, then, is to understand how this metric varies by staffing level and determine if any adjustments need to be made.

Preparing the Data

For a software ticketing system like the one described above, service tickets may be stored in a historical time series that produces a record each time an action related to the ticket is taken. If the data are stored in a relational system, these historical records may also connect to metadata related to the ticket, like the entity that opened the ticket and further details about the ticket. Regardless of the complexity of the database, however, it should be possible to join and query the database system to obtain a single, time series table where each record contains the following information: ticket ID number, time of action, and action taken. Depending on the specific problem, there may be important metadata that should be included to further segment the data, like the type of ticket, but for this example we will assume the simplest case where all ticket types can be treated the same. The data table stub below shows a sample of what such a time series table might look like.

Ticket ID Time Action
TKT101 April 4, 2016 01:03PM GMT Created
TKT101 April 4, 2016 01:06PM GMT Modified by Technician
TKT102 April 4, 2016 01:13PM GMT Created
TKT103 April 4, 2016 01:14PM GMT Created
TKT102 April 4, 2016 01:17PM GMT Modified by Technician
TKT104 April 4, 2016 01:17PM GMT Created
TKT104 April 4, 2016 01:21PM GMT Modified by Technician
TKT105 April 4, 2016 01:22PM GMT Created
TKT106 April 4, 2016 01:22PM GMT Created

Using these data, we can derive another data set that gives the amount of time elapsed between when a ticket is created and the time of first action. These derived data (sample shown below) will serve as the basis for our analysis.

Ticket ID Time Created Time to First Action (Min)
TKT101 April 4, 2016 01:03PM GMT 3
TKT102 April 4, 2016 01:13PM GMT 4
TKT103 April 4, 2016 01:14PM GMT 10
TKT104 April 4, 2016 01:17PM GMT 4
TKT105 April 4, 2016 01:22PM GMT 5
TKT106 April 4, 2016 01:22PM GMT 6

Aggregating the Data

We can aggregate these data in several ways to obtain useful insights into support operations. To answer the initial question we posed about whether support staffing levels are adequate, we would aggregate the data by determining the average time to first action for tickets created during each hour-of-day. Since staffing schedules may change periodically, often on a monthly basis, we also limit the analysis to tickets created during the specific period of time when a particular schedule was in effect.

This plot below shows the average initial response time by hour-of-day that a ticket was created in red. For comparison, we also show the average number of tasks opened by hour-of-day in blue. The black dashed line shows the number of support staff working during each hour-of-day. Perhaps the most striking feature of this plot is that large increase in response time for tickets opened between 16h-19h (4pm-7pm). This increase also coincides with a drop in staffing levels from 3 people to 1 person.

The immediate implication, based on a qualitative visual examination of the chart above alone, is that staffing levels should be increased during the 16h-19h period.

But let’s examine this in a more quantitative manner….

Initial Response Time vs. Ticket Creation Rate

We might expect there to be a relationship between the average initial response time and the average numbers of tasks that are generated at any particular time. The plot below shows, for each hour-of-day, the average response time compared to the average number of tickets created as green dots. The black dashed line shows a linear fit to these data used to determine if there is a trend in this relationship. Once we remove the significant outlier corresponding to the 18h-19h period, we get the trend shown in the solid black line.

Comparing the Root-Mean-Square Error (RMSE) calculated after removing the outlying point for either fit does not indicate a substantial difference (1.4 vs 1.5), and it’s also apparent by visual inspection that neither fit provides much predictive value. For example, based on the fit alone, we might expect that at no ticket creation rate below 4 tickets/hr should we expect the initial response time to exceed 5 minutes, but the data show 5 hours-of-day when the response time is greater than 5 minutes.

Initial Response Time vs. Staffing Level

Another relationship we should examine is between the staffing level and the average initial response time. The plot below indicates a more apparent trend where the higher the staffing level, the shorter the initial response time. For each hour-of-day, the blue dots show the average response time for any given staffing level. Once again we perform a simple linear fit to the data with (dashed black line) and without (solid black line) the outlier corresponding to the 18h-19h block.

In this case, removing the outlier does have a significant impact on the trendline, though the predictive value of both fits are similar. To use the example above, both fits would suggest that keeping the minimum staff level at 3 people or higher would result in an average initial response time below 5 minutes. There are only two hours-of-day where these models are incorrect (11h-12h and 13h-14h), and in both of those cases the average response time is still below 6 minutes.

Given this trend, the longer initial response time during the 18h-19h block is less surprising, though this hour remains a significant outlier. To better understand this, we can go back to our initial plot which showed the data as a time series. When we do so, we can see that the increase in initial response time occurs during the final hour of a 3 hour block where there is only 1 person staffed. Analysis of additional data concerning the other duties the support staff are attending to may offer better insight into this outlier. Initial hypotheses, though, could be that either the staff member on duty begins to feel fatigue during their third hour alone, slowing down their overall performance or developing a backlog of work due to competing responsibilities, which slows down initial response time.

The analyses we have already discussed above, however, suggest that to make an improved staffing decision the support operations manager does not need to understand the cause for the 18h-19h block outlier. Increasing the staffing level to 2 or 3 people during this period is likely to reduce the initial response time. If the manager sets an initial response time target of around 5 minutes, these analyses also suggest that the team is overstaffed during the 1h – 8h block when there are 4 or 5 staff members on duty. Rescheduling these staff to later parts of the day will likely reduce the average initial response time overall and significantly improve the response time during the 16h-19h block.


It’s clear data analytics offer powerful tools for helping a company make better operations decisions. In particular, combining data from multiple sources and applying time-series techniques can provide deep insights into a company’s operational strengths and weaknesses. In this blog post, we have shown how combining straightforward analyses of a company’s ticket management data with information about its staffing scheduling enables a support operations manager make better staff scheduling decisions, improving customer service and reducing overhead costs.

Datapipe’s Data & Analytics team brings together a unique combination of the data engineering skills necessary to retrieve and prepare the data sets used in analyses such as these with the data analytics techniques used to obtain these results.

Learn more about how our team’s data and analytics expertise can help here.