[infographic] Are We Moving From Ecom to Mcom?

Most of us know that mobile ecommerce is becoming increasingly important. But did you know that since 2010 mobile ecommerce has grown from $221 million in the US to over $12 billion? Just five years ago mobile accounted for less than one percent of total ecommerce sales (0.59%) and as of 2014 it accounted for 18.6 percent.

Naturally, as the total number of mobile transactions increases, retailers need to rethink their digital strategy to make mobile a more integral part of their sales channel. A primary area of concern is performance. According to Web Performance Today, mobile consumers can experience up to 26 percent more frustration and become 8 percent less engaged with a performance lag of just 500 ms.

Every day, the digital infrastructure experts from Rackspace Digital help customers optimize performance with faster page load times—no matter what size screen a customer is using.

Explore more traits and trends around ecommerce and mobile in the infographic below. And for help optimizing your mobile experience, contact the experts at Rackspace Digital for guidance, best practices, and infrastructure resources.

 

Lizetta Staplefoote is a Rackspace Marketing Copywriter with a decade of experience writing about small business challenges for healthcare, real estate, and technology. Her passion is researching and writing about the impact of cloud computing. When she's not wordsmithing, she enjoys hanging out with her sons, exploring the Blue Ridge Mountains, and feeding her music addiction.

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