Inside Nickelodeon’s 2011 Kids’ Choice Awards App

When Nickelodeon went looking for innovative ways to increase voting for the 2011 Kids’ Choice Awards, they turned to AgencyNet. AgencyNet delivered with fun, interactive activities, like earning slime to sling on friends’ photos by placing votes.  However, moving from idea to execution required technical expertise and infrastructure support. If they received too much traffic, young clickers weren’t likely to stick around waiting for their slime meter to update or see their votes cast.

When AgencyNet needed additional help to make their ideas a reality, they turned to Rackspace. “While we have in-house capabilities to plan/design hosting environments, we decided to work with the experts at Rackspace to implement a state-of-the-art environment for Nickelodeon, allowing us to focus on what we do best; developing and executing results-oriented digital campaigns,” says Matias Penela, Director of Technology at AgencyNet. The Rackspace team built out several customized options and worked with the AgencyNet team to select the best choice: a combination of cloud, dedicated, and CloudKick.

Read the full case study to find out how the Rackspace-implemented solution helped the campaign garner 25 million impressions and 14 million votes.

Lizetta Staplefoote is a Rackspace Marketing Copywriter with a decade of experience writing about small business challenges for healthcare, real estate, and technology. Her passion is researching and writing about the impact of cloud computing. When she's not wordsmithing, she enjoys hanging out with her sons, exploring the Blue Ridge Mountains, and feeding her music addiction.


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