Mobile + Ecommerce = M-Commerce

This is a guest post written and contributed by Andrew Gazdecki, founder and CEO of Bizness Apps, a Rackspace customer and mobile app maker for small businesses.

“M-commerce? ANOTHER buzzword? Sometimes I wonder if there’s an industry that profits just by creating buzzwords . . . oh wait, there is! Consulting! Can someone just tell those guys to give it a rest for a while? My dictionary can’t take anymore words right now.”

We agree, but let’s put our mutual dislike of buzzwords aside for a moment. M-commerce is for real, and is worth learning about. Why? Because it can make you money.

(You’re into that, right? Cool. Us too.)

Mobile commerce is loosely defined to include a lot of business and customer interactions via mobile devices. Certainly, a business that accepts orders via their its mobile app is participating in m-commerce. But a customer that is in-store and using a mobile device to comparison shop is also somewhere in the m-commerce world, too.

So, to help you 1) understand why m-commerce is becoming important and 2) learn what your business can do to take advantage of the oh-so cost effective opportunities there, we offer a few simple facts:

Mobile commerce was expected to exceed $25 billion in the aggregate in 2013

Yeah, that’s a lot. And this isn’t limited to a particular industry – this is across all industries, meaning that there are opportunities for a very diverse array of businesses to get in on m-commerce. People shop for clothes, purchase tickets, submit take-out orders, browse for local merchants prior to visiting, find real estate agents, and do lots more via their mobile devices now.

M-commerce isn’t just for Internet retailers, either, by any stretch. It’s for everyone. With a decent mobile-optimized site and a simple app (built with the help of the world’s most popular app builder for small businesses, of course), any business can get in on the fun and boost revenue.

Everyone is mobile

More than half of the adults in the U.S. now have mobile devices. This means that you’re not addressing a small slice of the market when you invest in m-commerce, you’re addressing the majority of the market. If trends continue, the increasing popularity of mobile devices, and along with increasing comfort with using mobile devices to perform all sorts of functions, will ultimately make m-commerce the central channel in the digital marketplace.

Your app can make customer engagement five times bigger

Yep, engagement is five times higher if your app has “store mode.” That is, if your business offers a mobile app, and people use it in-store, you can make it highly likely that they make a purchase or take another desirable action.

M-commerce is about finding your customers where they, or their eyeballs, are. And more and more, their eyeballs are on their mobile devices. Getting in on m-commerce is as simple as having a mobile-optimized website or offering a mobile app. Once you’ve got that stuff setup, they sky’s the limit as you experiment with the m-commerce strategies that work best in your industry.

Some examples:

  • One-click calling. A local plumber whose business is 90 percent emergency calls can have a mobile website that has a big button front and center that says, “Have an Emergency?” Users can click the button to call the plumber instantaneously from their mobile device. That’s m-commerce.
  • Mobile ordering. A restaurant that makes great handcrafted burgers, but that has long waits, can offer an app with mobile ordering. When a patron gets the craving for a decent burger on the way home from work, they can fire up the app, submit an order, and pick it up without waiting in line with a grumbling stomach. That’s m-commerce.
  • Photos, social media, PR. A local boutique that up-cycles (another buzzword! We couldn’t resist.) old furniture and makes unique creations can take photos of their work and make a browsable gallery from their app, or upload the photos to their social media accounts. People in the community can browse them easily and see what’s new before dropping in. That crazy lime green armoire with a built-in espresso maker already has 86 comments on Facebook, and the local news has called to do a silly little piece on the store. That, friends and business owners, is m-commerce.

Here’s one more fact to bake your noodle before we go:

Some shoppers only use mobile devices

If you aren’t mobile, then to these people, you don’t exist.

Better hope the trend isn’t growing, right? What’s that? It is? Ruh-roh! Um, where’s that link for that company that lets me get in on m-commerce really simply and cost-effectively? Ah yes, there it is:

Post provided by Bizness Apps, the world’s simplest and most cost-effective mobile app and website builder for small businesses. To get started, click here.



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