All of us here at Mosso | The Rackspace Cloud love our music – as well as our fair trade – so you can imagine our glee when NoiseTrade brought music to the clouds. NoiseTrade.com, a self-titled “fair trade music” site, rewards music lovers for sharing their excitement and spreading the good word of musical artists to fans around the world. They promote the power of genuine connections to market artists from a grassroots level, playing to the evolution of communication and the web.
“A great record is its own best marketing tool,” says Derek Webb, who gave away 80,000 copies of his own album Mockingbird in 2006. It was the success of this experiment and the consequent rise in sales that inspired Webb to forge his way into the online space, guitar in hand, to create NoiseTrade as a tool to encourage authentic connection between artists and fans.
“Who needs peer-to-peer when you can have artist-to-fan?” queries Webb. “If artists and fans realized how they could help each other and started making direct connections, without a middleman, the whole industry would change overnight. It would start a revolution.”
And that is exactly what NoiseTrade is doing. By eliminating the middleman and enabling artists and fans to build real relationships, they are empowering artists beyond what traditional record labels can offer.
In the words of the prominent marketing author and blogger, Seth Godin:
“Many musicians have understood that all they need to make a (very good) living is to have 10,000 fans. 10,000 people who look forward to the next record, who are willing to trek out to the next concert. Add 7 fans a day and you’re done in 5 years. Set for life. A life making music for your fans, not finding fans for your music. The opportunity of digital distribution is this: When you can distribute something digitally, for free, it will spread (if it’s good). If it spreads, you can use it as a vehicle to allow people to come back to you and register, to sign up, to give you permission to interact and keep them in the loop.”
If those 10,000 fans suddenly become 20,000 fans and all start sharing and downloading at once, NoiseTrade won’t miss a beat. No matter how many pop-hits prevail, all of us here at Mosso work day and night to ensure that the service scales and the beat goes on. Mosso maintains the servers, freeing NoiseTrade to manage the music – the time and money that NoiseTrade saves goes directly to you, making your musical experience a more harmonious one; in the words of NoiseTrade, “Using Mosso, we don’t need to administer our own dedicated servers and save countless hours of time (cha-ching!).” As time keeps on slipping into the future, Mosso | The Rackspace Cloud races right along with it, constantly updating and improving our offerings, and growing with the trends so that you can have the latest and greatest musical gadgets on the world wide web. And with our Fanatical Support, the future is bright. As NoiseTrade’s Mr. Derek Webb was kind enough to say, “Mosso’s support team is awesome. Period.” Our friendly team of experts is always available to help, 24 hours a day, 7 days a week, 365 days a year – no matter where you are, no matter how far. So just call our name, we’ll be there in a hurry, you won’t have to worry – your musical mix will always be available!
Are your ears burning for a symphonic sample? Shake your groove thang on over to NoiseTrade.com, where you can sample some sounds and embed widgets that offer music for the fair trade of telling five friends or dropping a donation into PayPal.
NoiseTrade – would it be super cheesy if we told you that you’re music to our ears?
Music Geeks – this is your way to wallow in all of the musical vice you can muster without getting gouged by cheesy record labels.
Artists – All mockery aside, this is truly a viable way to earn money making the kind of music you feel for people with the cranial-matter to appreciate it. Each friend told is worth an average of about $1 in concerts, merch, and future sales, and the minimum donation for the “Pay What You Want” option is that same Washington in cash money. Since you get to keep a whopping 90% (compare that to your record label dividends), you can easily earn an initial minimum of $1250 on 20,000 downloads. That’s $1250 straight-up – no gas money, no management charge, no space rentals, no delivery fees, no manufacturing costs – just $1250 into your warm, lint-filled pocket. Plus, it’s better for the environment than printing, manufacturing, and delivering CDs to stores where people have to drive to pick them up and drive to take them home. Just post it on NoiseTrade.com, plant a tree, and start harvesting your cash!