Mosso Powers TEEN CHOICE 2008 for Its Largest Awards Ceremony in Five Years

Mosso Press Release

Mosso Powers TEEN CHOICE 2008 for Its Largest Awards Ceremony in Five Years

Hello Interactive Scales Pop Culture Awards Show Application on Mosso’s Infinitely Scalable Cloud

SAN ANTONIO – September 22, 2008 – Rackspace® (NYSE:RAX) Hosting’s cloud division Mosso®, today announced that interactive design firm Hello Interactive successfully deployed Mosso’s flagship product, The Hosting Cloud™, to host FOX 2008 Teen Choice Awards program held earlier this summer on Sunday, August 3.

Since 1999, the star-studded program has recognized the year’s biggest achievements in music, movies, sports, and television, as voted on by teens aged 13-19. Winners in the more than 70 categories are awarded with life-size surfboards. Running on Mosso’s cloud, Hello Interactive’s site helped this year’s awards program to increase audience participation to more than four times last year.

With more than 34.5 million votes processed in real time over the course of only a few weeks, the Teen Choice Awards site needed to be very flexible-able to scale quickly to handle traffic spikes after various promotions from FOX, MySpace, and other companies. For example, the day prior to the award ceremony, the site had more than 225,000 visitors, an increase of more than 500 percent over the previous day.

“We’d been working to get the Teen Choice Awards project for several years,” said Michael Wilhite founder of Hello Interactive. “When we won it this year, the stakes were very high, both from the design, and performance and scalability standpoint. Mosso helped us exceed expectations on all fronts-the Hosting Cloud scaled seamlessly. We saved so much time that the team could dedicate those extra hours to doing what we do best, making the a great website.”

Using Mosso’s Hosting Cloud, Hello Interactive was able to handle the traffic fluctuations seamlessly, and provide up-to-the-minute voting updates to industry executives, talent agents, and other parties seeking information about the standing of participating celebrities. In fact, the site performed so well that FOX has indicated that it will continue to use Hello Interactive for other upcoming projects.

Wilhite learned of Mosso through a blog post, and said he was immediately hooked. “I had previously used other providers, but they were difficult to use and unable to meet my needs.” said Wilhite. “We selected The Hosting Cloud for several reasons, including: the easy-to-use Control Panel; the ability to bill clients directly through Mosso; the 24/7/365 support from experts in the technologies used by Hello Interactive; and Mosso’s Rackspace connection. We also use Rackspace’s hosted email solution, Noteworthy®, and the combined solution was a perfect fit for our fast growth needs.”

“Extreme traffic fluctuations are characteristic of entertainment websites, which experience huge spikes during promotions on the days immediately preceding the event-it is practically impossible to predict patterns,” said Jonathan Bryce, Mosso co-founder. “These kinds of sites make up the majority of Hello Interactive’s projects. The challenges they present are Mosso’s sweet spot, and we were able to provide them with the scalability, cost structure and support needed in order to help ensure a seamless client experience, every time.”

A large majority of Hello Interactive’s clients are in the entertainment space. Before using the Hosting Cloud, the company had to provision dedicated servers to ensure performance, which was not as cost effective, given the types of projects the company normally runs. Now, it can deploy a site in minutes and pay only for what it uses at any given time. Mosso has helped Hello Interactive not only save money, but also achieve better performance.

The company is also using Mosso to host the upcoming 2008 Tour of Gymnastics Superstars, a tour that showcases the stars of the US Olympic team in cities across the nation.

About Mosso
Mosso, LLC is the home of The Hosting Cloud and CloudFS™, providing enterprise-grade hosting and storage services. Mosso provides an easily managed interface so that developers, designers and IT managers can deploy reliable web applications quickly and easily as well as a high performance cloud-based storage service. Founded by two Rackspace employees, The Hosting Cloud is built upon a cross platform, clustered-computing architecture. For more information, visit or call 1-877-934-0409.

About Rackspace Hosting
As the world’s leader and specialist in hosting, Rackspace Hosting is changing the way businesses worldwide buy IT. Rackspace delivers computing-as-a-service, integrating the industry’s best technologies into a flexible service offering, making computing more reliable and affordable. A trusted partner to companies of all sizes, Rackspace enables IT departments to be more effective. Rackspace is distinguished by its award-winning Fanatical Support®, furthering the company’s mission to be one of the world’s greatest service companies. Rackspace is recognized as one of FORTUNE Magazine’s 100 Best companies to work for, ranking number 32 on the 2008 list.  Rackspace’s portfolio of hosted IT services includes managed hosting (, email hosting ( and cloud hosting (  For more information on Rackspace Hosting please visit or call 800-961-2888.

About Hello Interactive
Founded in 2005, Hello Interactive ( is a strategic interactive agency that provides experience design and industry-leading technologies for major brands and events. Based in Tampa, Hello Interactive works with companies such as FOX, Edge Entertainment, Viacom, FORTUNE, Gentiva and Bank of America. For more information, visit or call 727-388-5210.

Editorial Contacts:
Krisana Puccio
Product Marketing Manager

Angel Schneider
Media Relations Manager
Rackspace Hosting


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