New Survey Says Customers Crave Hybrid Clouds

We’ve been hearing a lot lately from customers who are frustrated by the limitations of one-size-fits all clouds, whether they’re based on public cloud or private cloud or bare metal servers. These customers want each of their workloads to run where it runs best and most cost-effectively. And that’s what we at Rackspace work to deliver to them, through our hybrid cloud.

We believe that the hybrid cloud is the future of all cloud computing, and will allow each customer to find the best solution for its unique needs. So we were naturally interested to see our view confirmed in RightScale’s 2013 State of the Cloud Survey.

RightScale, a long-time Rackspace partner, recently polled 625 IT and business leaders and found that business of all sizes plan to adopt hybrid cloud infrastructure. The numbers in favor of this strategy are staggering: more than 75 percent of larger organizations have a multi-cloud strategy, with the majority of those planning for hybrid clouds. Of that group, 15 percent plan to use multiple public clouds; 15 percent plan to use multiple private clouds; and 47 percent will turn to hybrid cloud arrangements.

This survey shows that customers no longer want a provider who pretends that one cloud fits all. Instead, we believe, there will be millions of clouds – public, private, dedicated and hybrid – all built to deliver the best fit for a customer’s specific needs.

The hybrid cloud offers the best of all worlds. It allows you to blend the best of the public cloud with private cloud and bare metal servers into one common architecture. The hybrid cloud provides the best possible combination of cost-efficiency, security, reliability, performance and control. There are no tradeoffs in the hybrid cloud.

Hybrid cloud deployments also let you increase your ROI on existing IT investments while giving you faster access to infrastructure and greater scalability.

And it’s openness that makes this vision a reality. With our OpenStack cloud, we enable your workloads to move among the public cloud, private cloud and dedicated hardware at your convenience. You might, for instance, launch an app in the public cloud and then, when it scales, move it to a private cloud for superior cost-effectiveness and control. It’s about what’s right for your app, not what’s right for our cloud. We adapt to your needs, rather than insisting that you architect your apps to fit a proprietary cloud that locks you in. The OpenStack open source platform that we founded provides the springboard to easily move workloads as they outgrow a specific environment. And if you determine that you require the control and compliance advantages of a private cloud, we can help cut the deployment time by hosting it for you or helping you manage it in your own facilities, with Rackspace Private Cloud.

Customers are voting with their feet as well as with their survey responses. According to RightScale, 29 percent already run apps in hybrid environments; 38 percent in private clouds; and 61 percent in public clouds. We expect these numbers to shift as companies build out their infrastructures to better accommodate and scale to their specific needs.

But what’s clear is that customers are finding real value by integrating private cloud, public cloud and dedicated computing.

With the hybrid cloud, you can have your cake and eat it too.

John Engates joined Rackspace in August 2000, just a year after the company was founded, as Vice President of Operations, managing the datacenter operations and customer-service teams. Two years later, when Rackspace decided to add new services for larger enterprise customers, John created and helped develop the Intensive Hosting business unit. Most recently, John has played an active role in the evolution and evangelism of Rackspace's cloud-computing strategy and cloud products. John meets frequently with customers to hear about their needs and concerns, and to discuss Rackspace's vision for the future of cloud computing. John currently serves as Chief Technology Officer. John is also an internationally recognized cloud computing expert and a sought-after speaker at technology conferences, including CA World, the Goldman Sachs Techtonics Conference and Cloud Expo. He speaks on the future of cloud computing, enterprise cloud adoption, data center efficiency, green data center best practices, and more. Prior to joining Rackspace, John was a founder and General Manager at Internet Direct, one of the original Internet service providers in Texas. John is a graduate of the University of Texas at San Antonio and holds a B.B.A. in Accounting.


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