Last year, Black Friday online sales were up 9.5 percent year-over-year with mobile devices accounting for one-in-four of all online purchases, according to this report from IBM — and there’s no reason not to expect a similar increase this year.
Knowing our ecommerce customers will see an increase and traffic, with a growing percentage of that coming from mobile, Office Hours cohost Drew Cox and I spent several weeks focusing on prepping for those all-important shopping days, Black Friday and Cyber Monday.
The math is simple: an underperforming site will turn away many would-be buyers; a completely down site means no sales at all (and in both cases, business also stand to lose potential future buyers, who simply won’t come back). And if your site isn’t ready for mobile shopping, you’re leaving sales on the table.
I’ve compiled the lessons from these Hangouts episodes into guide in the Rackspace Community. It serves as a great overview, but I also recommend our customers reach out to their Technical Account Manager to complete an architecture review, and establish a plan of action tailored to their specific needs after reading the guide.
We don’t want you to just survive Black Friday and Cyber Monday — we want you to thrive. So head on over to our Rackspace Community and learn How to Thrive on Black Friday 2015.