Oh Snap…Get Out Of The 1990s

As Bob Dylan once sang, “The times, they are a-changin.’” No place is this more evident when it comes to pop culture and technology.

Back in the 1990s, several groups based out of the Northwest broke onto the scene with aggressive music fueled by angst and defined by a grungy sound. In 1992, Nirvana’s Nevermind replaced Michael Jackson’s Dangerous as the No. 1 album on the charts, signaling a tectonic shift in popular music. We were all told that LaserDiscs would be the new medium to consume higher quality video, and the “Clooney” and “Rachel” were the “it” hairstyle of the moment.

Get out of the 90s. Get with the future. Get into Rackspace

The 90s saw the personal computing industry explode. We moved off of the 5 ¼-inch floppy to the 3 ½-inch floppy to ultimately storing media on a 100MB Zip Disk burning it at a 1x to 2x speed on our 650MB CD-R. The Internet went mainstream, with the majority of people accessing email for the first time — over a dialup connection — via America Online or Prodigy. Servers either on-site (or under a desk) hosted many of the sites and applications found on the web.

But yes, the times would be a-changin’.

Since then, popular music has gone under several iterations, leaving grunge to be found on Classic Rock stations. LaserDiscs gave way to DVDs and have now been replaced by Blu-Ray and digital streaming services like Netflix. And while George Clooney and Jennifer Aniston are still A-list celebs, their haircuts are definitely not.

Could you imagine someone today stuck with the same popular culture sensibilities as that in the 90s? How about when it comes to technology?

Personal computing has evolved. Smartphones and tablets are the norm. We can store media on 32GB jump drives or use different cloud services, and hardly anyone connects to the Internet on a dialup connection (though we all fondly, or maybe not-so-fondly, remember that the sound of a dialup connection being established).

Hosting and server technology has evolved as well. Rackspace has enabled websites, applications and databases to be hosted on the cloud with utility pay-as-you-go pricing. Servers can be spun up in minutes instead of taking days, allowing you to easily test/dev an idea or rapidly scale out a configuration.

Hosting your website or application in-house or on a server under your desk is akin to sporting a Clooney haircut as you go out to buy the newest movie released on LaserDisc while donning a flannel. Get out of the 90s. Get with the future. Get into the Rackspace Cloud.

Visit www.getoutofthe90s.com as we unveil a new video every day until Thursday of this week.

Garrett Heath develops content and supports customers on the Rackspace Social Media team. His previous experience includes technical project management in the cloud, content marketing and social media marketing. He enjoys writing about how the cloud is spurring innovation and telling stories about the people behind the tech. You can also read his work at MarketingBytes.io. In his free time, Garrett writes about food and local San Antonio culture at SA Flavor.


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