Running an online shopping cart is an essential part of doing business on the web for most companies – Rackspace included.
But, with product launches, page updates and marketing campaigns, it can be easy to lose sight of the true impact website performance can have on shopping cart conversions.
Did you know that 40 percent of people abandon a website that takes more than three seconds to load? And, a one second delay in page load results in 7 percent fewer conversions? (Check out the ecommerce infographic below to see other interesting stats on how people interact online with shopping carts.)
When looking at your ecommerce website hosting solution, it is imperative to consider the availability, performance and security of your shopping cart. There are numerous architecture options available to help with this – it’s just a matter of talking through which solution best meets your online business needs.