For ecommerce retailers, the holiday rush is all about beefing up websites for peak traffic and tuning up the systems and processes that attract, maintain and allow customers to seamlessly make transactions online.
With as much as 30 percent of annual revenue at stake online, it’s never too early to start thinking about how you’re going to reach, engage and convert online traffic this holiday season. Even if you were ready to go last year and made it through the season without incident, the threat landscape is constantly evolving and what worked last year may leave you open to cyberthreats this year.
There’s a lot to consider and the stakes couldn’t be higher. With U.S. online sales expected to reach $394 billion or more in 2017, now is the time to start thinking about how your business is going to get its share of the pie.
Adding to this urgency is the need to engage increasingly-savvy online consumers with an increasingly-complex IT environment. The proliferation of mobile platforms has presented more competition than ever for consumer attention and revenue.
By starting preparations now, you can set your business up for success when the onset of holiday shopping — Cyber Monday — rolls around. Planning ahead is key to your continued success throughout the holiday season.
For help getting started, check out the infographic below. It outlines how to focus your marketing and IT strategy now to ensure your business is ready when the temperatures start dropping and consumers start opening their (virtual) wallets.
And remember, you aren’t alone on this journey. Rackspace is always here to help, with experts in the leading ecommerce and web content management platforms as well as our world-class managed security services to help your customers stay safe while shopping your site.
Let us be your guide as you begin preparing for success this holiday season. Visit our site for an overview of our specialized hosting solutions, or talk to a digital specialist now at 1-800-961-2888.