Rackspace Startup Program Spotlight On LifeCellar: Managing Digital Information On The Rackspace Managed Cloud

LifeCellar helps consumers better manage their digital information. The way in which individuals are managing their lives is rapidly changing in terms of digital information, and LifeCellar is here to bring all of that to a digital wallet to easily manage your important documents, family and professional relationships and critical tasks.

The LifeCellar business model is quite simple: it’s subscription-based with a premium upgrade. Users can enjoy many of the services for free and/or pay a subscription fee of $29 per year to access the entire premium LifeCellar features.

“The concept for LifeCellar came out of a couple chance incidents in Minneapolis,” explains Stephen Bulfer, CEO and Founder of LifeCellar. “A good friend of mine’s home burned down, and I saw him digging through rubble in the middle of a cold winter. And, my father-in-law was traveling to meet us in India, and the night before his trip he realized his passport had expired. These unfortunate incidents were inspiration that there must be a better way to manage all of someone’s personal information in the cloud or on protected servers somewhere with an information service. So LifeCellar helps provide intelligent reminders and insights on the information that is protected and organized.”

Bulfer and his team were recommended to the Rackspace Startup Program by mentors at the Founder Institute accelerator program, including Phil Libin of Evernote, Aaron Patzer of Mint and Elon Musk of SpaceX and Tesla.

“I didn’t want to think about and take our team’s time focusing on the underlying infrastructure,” says Bulfer. “Several of our mentors recommended that Rackspace would be a great fit for our offering, especially related to some of the security and privacy concerns with the managed service offering and managed cloud offering. So we applied for the Rackspace Startup Program and found that there was a mutual fit.”

Bulfer says that that his Rackspace Managed Cloud team is a great complement to his own.

“I see it as an extension of our team,” he says. “So far in the startup program we’ve been working very closely together solving some fairly difficult problems and big challenges, again, by the way of security, scalability and infrastructure and hybrid cloud, piecing together a database and file system, infrastructure behind a firewall on dedicated storage and dedicated servers.”

Bulfer says Rackspace has hit the three key requirements for LifeCellar: security, scalability and support.

“The three things that were important to us from a hosting provider standpoint: No. 1, the opportunity to have best-in-class security; No. 2, a flexible infrastructure not only from all the scalability and performance but also the architecture and deployment options; and then third, the customer service and support. Rackspace has delivered.”

Bulfer says LifeCellar has been working with the Rackspace Startup Program for just over 90 days and is preparing to transition from beta to production on Rackspace.

“We’ve had nothing but incredible interactions and experiences with the Rackspace Startup Program,” concludes Bulfer. “We are transitioning from beta to production on the Rackspace infrastructure currently, so we anticipate a very seamless and successful launch.”

John McKenna loves startups and was a Space Cowboy with the Rackspace Startup Program. He also crafted customer stories and produced really cool videos for the Customer Reference Program. John enjoys telling stories through his writings…and loves the beach, the ranch, his dog Blue and most of all his three beautiful daughters.


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