Rackspace Startup Program Spotlight: SeatGeek

Frustrated with trying to buy tickets for a show or sporting event online? The Rackspace Startup Program has a solution for your online ticket buying blues. Introducing SeatGeek, an online ticket search engine founded by Jack Groetzinger and Russ D’Souza at DreamIt Ventures, an accelerator program in Philadelphia.

“We are consumer advocates. SeatGeek was founded out of our own frustrations buying tickets online.  We build features with the motivation of making the experience of buying tickets online easier and more delightful,” says Groetzinger. “For example, 99% of ticket sites online charge fees that don’t get added into the price until the buyer is in the checkout.  That’s confusing.  So all the prices we show on SeatGeek are ‘all-in prices’ including the base price plus the seller fees so that the consumer can compare tickets apples-to-apples so that they aren’t surprised when they get to the checkout.”

SeatGeek is a ticket search engine.  Sports, concert and theater tickets are aggregated from across the web so that users see all inventories in one place.  It has a powerful data engine that uses several tools to help consumers identify the best ticket deals for each event.  “We saw two flaws in the ticket market, a lack of data and poor user experiences. We think that data, used properly, can empower consumers and help folks save money. Seldom does a ticket buyer feel like they got the best deal. SeatGeek is 100% free for consumers,” says Jack.

The New York City based company has recently added another money saving feature to SeatGeek called Deal Score, a metric that rates whether a ticket is a good deal on a scale from 0-100.  It takes into account where a seat is within a venue in addition to its price.  SeatGeek has just announced a partnership with Yahoo Sports and Rivals.com as well.  They are powering pages across both properties with ticket links to help their users seamlessly find sporting event tickets.

Groetzinger closes with “Our goal is to be America’s gateway for live entertainment.  Just as Facebook has become the dashboard that people visit daily to monitor their social lives, we aim to be the dashboard that people visit daily to figure out how they’ll be entertained.” And we congratulate SeatGeek for making the experience of buying tickets online easier and more delightful for consumers. Just as SeatGeek is becoming the dashboard that people visit daily to be entertained, the Rackspace Startup Program is becoming the dashboard that entrepreneurs visit daily to launch their startup ventures. Get the rocket fuel you need for your startup by contacting the Space Cowboys at Rackspace.

John McKenna loves startups and was a Space Cowboy with the Rackspace Startup Program. He also crafted customer stories and produced really cool videos for the Customer Reference Program. John enjoys telling stories through his writings…and loves the beach, the ranch, his dog Blue and most of all his three beautiful daughters.


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