Rackspace Weekly Digest: July 19

This week, we became one step closer to defeating patent trolls that have attempted to extort hundreds of thousands of dollars from companies like Rackspace that actually create value. We also talked about the value of dedicated servers and how marketing leaders are ranking technology as the No. 1 area for improvement in their departments. Check out all of that and more in this week’s edition of the Rackspace Weekly Digest.

OpenStack At Three Years Old, And Beyond
Today, OpenStack turns three years old. It’s been an amazing year of milestones – more contributors, more members, more projects and more code. It remains the fastest growing global open source community – with 231 companies, more than 10,000 individual members, more than 1,000 total contributors and more than 200 average monthly contributors.

On Patent Trolls, Parallel Iron, Hadoop And Innovation
The New York Times last Sunday published an article by David Segal, “Has Patent, Will Sue: An Alert To Corporate America,” in which the owner of IPNav is exposed as an unapologetic patent troll. One thing the article did not discuss was why IPNav’s and Parallel Iron’s patent assertions over the use of Hadoop are so egregious. Here’s an explanation of why these lawsuits are a threat to innovation.

The Value Of True Dedicated Computing
Dedicated hardware is one of the pillars of the Rackspace Hybrid Cloud, which our customers tell us has improved the performance, reliability and overall cost of their infrastructure. One thing we’ve learned from these customers is that dedicated hardware isn’t going away. When choosing the best infrastructure for your enterprise, it’s important to consider not only unit cost but the total cost you pay for a required level of performance and support.

Adding ‘Technologist’ To Your Marketing Resume [Infographic]
By 2017, marketing will spend more on technology than IT. When Gartner made this dramatic prediction last year, there was a mixture of panic and excitement among marketers. So how does a savvy marketer genuinely earn the title of ‘marketing technologist’ under the skills heading of their resume? Here are five ways to help you get ahead of the curve.

Rackspace Is One Of The 25 Best Tech Companies To Work For In 2013
For the fourth consecutive year, our culture of collaboration and array of professional training opportunities have earned us a spot on Business Insider’s list of The 25 Best Tech Companies To Work For In 2013. Want to find out for yourself what makes Rackspace an awesome place to work? We’re hiring.

Are You Cashed Out On Hardware Or Cashing In On Cloud?
As your business moves to the cloud, the focus should be on turning IT into less of a cost center and more of a revenue center. Check out this white paper from Rackspace Director of Product Marketing Gerardo Dada, who explains how enterprise technology professionals can seize opportunities to advance business goals in the evolving IT environment.

5 Stages Of SharePoint User Adoption
In nine years working with SharePoint, Rackspace Senior SharePoint Consultant Laura Rogers has noticed certain patterns in user adoption. Here, she talks about the typical five stages of user adoption that she sees in organizations: document collaboration, team sites, business processes, reporting/dashboards and social.

Leezia Dhalla was the Speakers Bureau Program Manager at Rackspace until 2015, where she was responsible for coordinating external speaking engagements and developing corporate messaging for senior leadership, software developers and key subject matter experts. graduated from Northwestern University with a bachelor's degree in journalism and political science.


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