Radio Flyer Chooses The Rackspace Cloud for Sky High Scalability

Mosso Press Release

Radio Flyer Chooses The Rackspace Cloud for Sky High Scalability

New Comprehensive Photo Sharing Service for Twitter and Facebook Requires Highly Scalable Cloud Hosting Architecture and Storage to Support Unpredictable Traffic Spikes

SAN ANTONIO–(BUSINESS WIRE)–Rackspace® Hosting’s (NYSE:RAX), the world’s leader in hosting, today announced that Radio Flyer, the 92-year-old company famous for the little red wagon for children, has chosen Cloud Sites™ from Mosso | The Rackspace Cloud, to power the company’s corporate site, Radio Flyer’s decision to move the site to the highly scalable Cloud Sites platform was spurred by the company’s future marketing initiatives to connect more creatively with customers through interactive online marketing activities which are intended to drive traffic to the site and support the future growth of the business.

“When the time came for Radio Flyer to make the transition into the cloud, we needed a solution that offered the support and scalability to propel us to the next level,” said Tom Cesario, director of information technology for Radio Flyer. “Our business is growing and we’re reaching out to customers in new ways that will bring them to our site. We believe a cloud approach is the best path for us in order to support unpredictable traffic spikes and the customer service provided by Rackspace has been superb – allowing us to focus on strategic business issues and not technology issues.”

“Radio Flyer initially tapped The Rackspace Cloud to host its extranet for its sales representatives and career site, but has expanded its use of the solution to support its business strategy which will entail more interactive marketing to customers moving forward. The Radio Flyer website resides on Cloud Sites (from the Rackspace Cloud portfolio), a full-service cloud hosting platform which delivers automatic scaling to handle large usage spikes experienced by high-traffic, fast growth websites. With a large presence in the United States and 22 countries internationally, the Radio Flyer site needs to properly scale — especially during the busy summertime and holiday seasons.

“Key factors in our choice of Cloud Sites were the convenient and cost-effective pay-per-use model, load balancing, and high availability (HA) capabilities. As we migrated our corporate site, sales extranet and career site to The Rackspace Cloud, the ability of the service to support multiple platforms simultaneously was also a significant driver in our decision to move to Cloud Sites. We are able to run both our PHP and .net asp sites in parallel – eliminating the need for multiple web servers,” said Cesario. “In the coming months we are looking to integrate additional features to the Radio Flyer site that will potentially lead to significantly increased traffic. Incorporating The Rackspace Cloud into our business strategy gives us the assurance that the Radio Flyer site will not experience any downtime and that the other applications we incorporate into the site will be supported as well.”

“We are proud to support Radio Flyer, a household name, and a brand known for its high quality and hugely popular products. The Rackspace Cloud and Radio Flyer share two passions for our products: amazing reliability and a fun user experience,” said Emil Sayegh, general manager, Mosso | The Rackspace Cloud. “With Rackspace, is backed with our award-winning Fanatical Support®, and our 100% SLA guarantee for Cloud Sites, allowing them to solely concentrate on their customers, and on the famous little red wagon.

Rackspace’s flagship cloud offering, Cloud Sites™ offers a scalable platform for handling huge traffic spikes and a pay-as-you-grow pricing model. It supports Windows, Linux and both at the same time.

About Radio Flyer
Radio Flyer has been an American Classic for over 90 years, creating a legacy of toys that continue to spark the imagination. Based in Chicago, Radio Flyer is the #1 wagon maker and the #1 trike maker in the industry. Since the creation of the Original Red Wagon that lent the company its name, the brand has expanded to create trikes, bikes, wagons, ride-ons, specialty items and a mini line for imaginative play. As the new millennium gains momentum, Radio Flyer is still in the driver’s seat, creating tomorrow’s innovative products with the same classic quality and sheer sense of play that have been their trademarks from the beginning. For more information, visit

About Mosso | The Rackspace Cloud
Mosso | The Rackspace Cloud, provides on-demand scalable website, application and storage hosting backed by Fanatical Support®. Through its suite of cloud solutions, Cloud Sites™, Cloud Files™ and Cloud Servers™, The Rackspace Cloud enables astute developers and IT managers to minimize the hassles, upfront investments and high costs associated with dedicated hardware while offering the ability to easily scale hosting resources. For more information about The Rackspace Cloud, visit or call 1-877-934-0409.

About Rackspace Hosting
As the leader and specialist in hosting services, Rackspace® Hosting is changing the way businesses worldwide buy IT. Rackspace delivers computing-as-a-service, integrating the industry’s best technologies into a flexible service offering, making computing more reliable and affordable. A trusted partner to companies of all sizes, Rackspace enables IT departments to be more effective. Rackspace is distinguished by its award-winning Fanatical Support®, furthering the company’s mission to be one of the world’s greatest service companies. Rackspace is recognized as one of FORTUNE Magazine’s 100 Best companies to work for in the US, ranking number 43 on the list. Rackspace’s portfolio of hosted IT services includes managed hosting (, email hosting ( and cloud hosting ( For more information on Rackspace Hosting please visit

This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace Hosting could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements concerning anticipated operational and financial benefits, strategies related to additions or changes in leadership, the success of leadership transition, company growth or success of new business initiatives, any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the integration and effectiveness of new leadership, the continuation of the current difficult economic conditions or further fluctuations, disruptions, instability or downturns in the economy, the effectiveness of managing company growth, infrastructure failures, technological and competitive factors, regulatory factors, and other risks that are described in Rackspace Hosting’s Form 10-K for the fiscal year ended December 31, 2008, filed with the SEC on March 2, 2009. Except as required by law, Rackspace Hosting assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.


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