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Redefining Hybrid Cloud, Partnership At EMC World

The IT industry is in a perpetual state of change, but what remains constant is the need for uptime and airtight storage with unwavering support.  Now, more than ever, this is of increasing importance with the third platform, described by IDC as an “emerging platform for growth and innovation built on the technology pillars of mobile computing, cloud services, big data and analytics, and social networking.” And for more than a decade, Rackspace and EMC have worked together to provide our customers with the solutions their businesses need to grow and adjust to this dynamic world of IT. These are the tools they need to redefine their businesses.

Our partnership is deep. Rackspace and EMC are working together to redefine the hybrid cloud and embrace the third platform. We’ve joined forces with EMC on a host of solutions such as Storage Replication Manager, Disaster Recovery, SharePoint, Exchange, and Rackspace Private Cloud built on OpenStack. Further, we have specialists with deep expertise to support mission critical applications across big data, commerce, and mobile, all areas that are growing and pivoting rapidly.

Rackspace and EMC form a true alliance. At Rackspace, we proactively engage with EMC in many arenas – thought leadership, joint marketing campaigns, field and enterprise sales activities, specialization efforts and more. Together, we go to market with strong solutions that help us ensure we’re offering our customers the Fanatical Support they’ve come to expect, along with the industry-leading uptime that they demand.

The past 10 years have set the stage. We’re continuing to work closely with EMC to examine emerging technologies and to capture the next big thing.

I invite you to explore the next big thing with Rackspace and EMC at EMC World May 5 through May 8 in Las Vegas. We’ll showcase our partnership and highlight how together, we build best-in-class enterprise storage solutions that are a best fit for our customers.

Make plans to join us at 4 p.m. Wednesday, May 7 for our breakout session “Migrating Traditional Apps from On-Premises to the Hybrid Cloud.” During the session, Rackspace will discuss the five-step path to a hybrid cloud that marries bare-metal servers, VMware virtualization, EMC storage and public cloud.

You can also come by Booth No. 256 to talk with an on-site specialist about the best ways to redefine your business with the hybrid cloud and the third platform. Check out the Rackspace agenda for details on where to find us during EMC World 2014.

About the Author

This is a post written and contributed by Will Knight.

Will Knight is an international business leader with over 20 year of experience in the IT industry with extensive experience in sales & marketing, Asia Geo expansion, channel strategies, and change management initiatives.

Mr. Knight joined Microsoft in 1999 and spent his first 8 years in Seattle working in product management, business development and marketing. In 2007, he moved to China and held a variety of roles in customer marketing, Tele operations, and channel management, helping to dramatically grow the customer, partner and sales base during his 3.5 years in the subsidiary.

Mr. Knight relocated to Singapore in 2011 as the Cloud Sales and Geo Expansion Lead for Asia Pacific. During his tenure in this position, he more than doubled the business in the first year and expanded operations throughout Southeast Asia. In 2012, Mr. Knight assumed the position of Small and Medium Business Leader for Asia Pacific, managing the sales, marketing, and channel management for SMB in Asia Pacific.

Most recently, Mr. Knight joined Rackspace as VP of Channel Sales responsible for competitive platforms and programs to create incremental revenue opportunities and drive profitable growth with partners.

Mr. Knight received his MBA in Marketing and Operations from the Wharton School at the University of Pennsylvania and his undergraduate degree from Boston University in Architecture. He also attended an executive MBA program at London Business School in strategic management and leadership.

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