Starting Up (Is Hard to Do): New Friday Series

The world is changing with the advent and mainstream adoption of the cloud. Not since the Italian Renaissance have we seen this level of creative energy unleashed. But as opposed to being locked in geographically to Western Europe, this revolution is sweeping the globe.

By making servers and data storage more affordable, entrepreneurs are creating apps that let us interact in a more dynamic way. We can easily drop sketches and ideas into DropBox, coordinate tasks with Trello, take a snapshot of something inspirational with Instagram or watch a How-To video on Vimeo.

Anyone with a good idea and a strong work ethic can not only create something amazing, but also distribute it to worldwide audience hungry for the next big thing. Think back to when software came in boxes. How often did something revolutionary come out? Something that made you look at the world through a different lens? Something that connected you to humanity in a novel way? We are shifting from exciting releases occurring quarterly or yearly to almost daily.

Collaboration tools have also been taken to the next level. Global voice and video communication that was once reserved for the elite boardrooms are now available to all of us through a variety of online tools. A graphics artist on the West Coast can efficiently build an app with a programmer on the East Coast.

The cloud has had a profound impact on my life. By significantly reducing the cost of operating a server and not locking me into a yearly contract, I was more apt to take a chance on attempting something I had no experience in: developing software. Suddenly, I had an attitude of “Why not give it a try?” instead of “I can’t afford it if I fail.” In fact, I have failed often, but have had the joy in overseeing and/or being part of the development of many mobile and web apps.

I’m sure that there are plenty of people who have that next great idea, but might be intimidated on where to get started. I have come across some tips, tricks and tools that have enabled me to brainstorm and build ideas as well as connect and share them with other people. I plan to have a recurring series every Friday where I write about some of the things I’ve found, and I look forward to getting feedback on your experience as well.

Starting Up (Is Hard to Do) is a weekly series published every Friday on the Rackspace Blog from a guy who is in the trenches of starting up a business while working a day job. Check out the next post in the series that discusses the importance of mocking up your idea.

Garrett Heath develops content and supports customers on the Rackspace Social Media team. His previous experience includes technical project management in the cloud, content marketing and social media marketing. He enjoys writing about how the cloud is spurring innovation and telling stories about the people behind the tech. You can also read his work at In his free time, Garrett writes about food and local San Antonio culture at SA Flavor.



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