Successful Migration Allows British Heart Foundation to Boost Fundraising, Outreach Goals

Rackspace migrated the non-profit to Microsoft Azure, to support a more robust fundraising website and powering its online retail store.

Sept. 29 is World Heart Day, which promotes “healthy heart equity for all” and celebrates Heart Heroes – people who encourage a heart-healthy life.

World Heart Day has taken on deeper meaning for me this year, as I’ve worked closely with Rackspace customer the British Heart Foundation, whose mission is to create a world free of “heartbreak” — of heart and circulatory diseases — by 2030.

The largest independent funder of research into heart and circulatory diseases in the UK, BHF aims to raise more money, increase its charitable activities and its membership over the next decade. To reach these ambitious goals, BHF will rely on its website, which houses all its fundraising campaigns, an online retail business and information for all its stakeholders.

That reliance means the non-profit needed a robust and agile platform to keep its website up, even when fundraising traffic is high – such as during World Heart Day. Beyond a robust infrastructure, however, BHF also needed an expert, seasoned partner to advise on the right path to take — and that’s where Rackspace stepped in. Through our consultative approach, Rackspace Professional Services worked collaboratively with the charity to ensure not a minute of downtime occurred during the six month migration.

I hope you’ll take a moment to enjoy the video, above, and learn more about the incredible work being done by the British Heart Foundation. It truly is an honor to work with them.


For more information and to donate: British Heart Foundation

Learn more about how Rackspace helped the British Heart Foundation migrate to Microsoft Azure.

As Chief Technology Officer for Rackspace EMEA, Lee James is responsible for helping customers accelerate the value of their business through our people, processes and technology. He is the executive sponsor for a number of EMEA customers, and leads the strategic development of Rackspace EMEA products and services. Lee has more than 20 years of experience across large scale, multinational and agile-based environments, developing and implementing industry-leading cloud, analytics, digital strategy and transformation to deliver significant business value to customers. His prior experience includes senior roles with the Financial Times Stock Exchange 100 Index, BP, Betfair and GlaxoSmithKline. At Betfair, Lee was responsible for delivering a DevOps-driven platform that performed more transactions than all the European stock markets each day. At BP, he was recognized for building the company's first multi-cloud platform.

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