Super Bowl Sunday is fast approaching. Companies pay millions of dollars to get that coveted 30 second commercial spot—and that doesn’t account for the cost to create the ads. For many big name companies, Super Bowl Sunday breeds big traffic numbers. It’s imperative that their websites and apps can stand up to the traffic blitz that this global event implies.
The big game is fast approaching, and as much as I love watching the Super Bowl, one of the best parts of the night is the commercials. This year, a 30-second spot is going to run companies a whopping $4 million. Most commercials will have a companion website for potential customers to visit after viewing the commercial. Being able to further engage viewers is one way that companies justify the hefty price tag, but if they are going to spend that much money on a television spot, they better be ready for the traffic that is coming their way.