The Rackspace Open Cloud Storms SXSW Interactive 2013

Filed in Cloud Industry Insights by Rackspace Blogger | March 5, 2013 4:00 pm

It’s hard to believe that SXSW Interactive[1] starts this week in Austin. We’re still recovering from last year’s awesomeness.

Rackspace will be out in full force at SXSW this year showcasing the Rackspace Open Cloud[2] and evangelizing the startup movement. We’ll be headquartered at Champions[3] Sports Bar & Restaurant at the Courtyard Marriot (300 East 4th Street at Trinity, across from the Austin Convention Center), so be sure to stop in and see us.

Here’s a brief overview of where you can find us during SXSW. And if you want to find us on Twitter, be sure to keep an eye on the hash-tag #SXRackspace[4].

The Open Cloud Experience At SXSW

We’re bringing the Open Cloud Experience to SXSW Interactive this year. Join us at Champions for a host of amazing open cloud activities. We’ll be there from March 8 to March 11.

Here are some of the things we have in store:

Friday, March 8:

Saturday, March 9:

Sunday, March 10:

Monday, March 11:

Other Events At The Open Cloud Experience

Tech Talks

A number of Rackers will be on-hand at SXSW Interactive to discuss the open cloud through a series of tech talks. Come to Champions to check them out to get more insight into the Rackspace open cloud:

Saturday, March 9:

Sunday, March 10:

Monday, March 11:

Tech Tac Toe

The Rackspace SXSW street team and volunteers will be handing out Tech Tac Toe game boards at Champions and around the convention center. Attendees can play the game for a chance at prizes. It’s simple to win – players spot the different items from the list at the bottom of the game board and take turns filling it in. The rules of traditional Tic Tac Toe apply: the first player to reach three in a row wins and can bring the board to Champions for a prize (while supplies last).

StartupBus Comes To Rackspace

Last year, StartupBus made a quick stop at our San Antonio headquarters[5] on its way to SXSW. This year, we’re the main stop! Yes, StartupBus[6]’ new destination is our Castle headquarters. Rackspace will host StartupBus March 6 and March 7 for working sessions, semifinals and finals.


Working with Capital Factory, Rackspace is a sponsor of StartupCrawl 2013[7] – it’s a bar crawl, but for startups. From 4 p.m. to 10 p.m. Thursday, March 7, stop by some of the best startups on the Austin tech scene for a free beer or drink, to drop off a resume, check out the office or just say hello before SXSW Interactive gets into full swing. Shuttles will take you from startup to startup and then back to the beginning – the shuttles run 5 p.m. to 9:30 p.m. Every startup will have its own unique beverage, activity, t-shirt or all of the above.

SXSW Interactive Accelerator

Rackspace is also a category sponsor in the Innovative Web Technologies category for the SXSW Interactive Accelerator[8], a cutting-edge showcase for the hottest emerging startups to present their new technologies to a panel of industry experts, early adopters and representatives from the venture capital community. That accelerator runs March 8 through March 12 at the Hilton Austin Downtown.

Lean Startup Conference & After Party

Join Dave McClure, Eric Ries and 1,000 tech startups and influencers for a day of case studies and keynotes about what it actually takes to build a killer startup. The event will feature some of the most important entrepreneurs and innovators in tech today The Lean Startup Conference[9] runs 9:30 a.m. to 6 p.m. Saturday, March 9 at the Hilton Austin Downtown. Following the conference is a Lean Startup After-party with 500 Startups, scheduled for 6 p.m. to 10:30 p.m. at Champions.

To stay on top of all of the things Rackspace has happening at SXSW, be sure to check our page:[10]. And, remember, for Twitter updates, keep an eye out for the hash-tag #SXRackspace[4].

  1. SXSW Interactive:
  2. Rackspace Open Cloud:
  3. Champions:
  4. #SXRackspace:
  5. StartupBus made a quick stop at our San Antonio headquarters:
  6. StartupBus:
  7. StartupCrawl 2013:
  8. SXSW Interactive Accelerator:
  9. The Lean Startup Conference:

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