ThinkFlood Opens The Flood Gates For The RedEye System On The Cloud

With multiple tech devices in your home – television, stereo, DVD player, etc – comes multiple remote controls. Not only does it get confusing but often times, you lose them! ThinkFlood designed the RedEye system specifically to solve this problem.

With the RedEye system you can use your iPhone or iPod touch to control your TV, stereo, cable box, DVD player, and many other devices that receive standard (infrared) signals. ThinkFlood thinks of it not just as an essential iPhone accessory, but also as the” ultimate evolution of the remote control.” The RedEye system also serves as a docking station that will charge your iPhone or iPod touch and at only $188 for the device and a free app from the iTunes store, this is a pretty sweet deal. Here is a video on how it works:

Before ThinkFlood introduced the RedEye system to the market, they wanted to do it right. They contacted Found Line, a creative firm and Rackspace Cloud customer, to develop their brand identity including their logo, develop the product packaging including the Quick Start Guide and Product Information Guide, and designed and developed their website.

Found Line launched the RedEye system website on Rackspace Cloud Sites because they were unsure on how much press coverage they would receive and needed the ability to scale on demand and with the eCommerce application, they couldn’t afford for orders not to go through due to the site being overloaded. In addition to the eCommerce functionality there are also three blogs (corporate, industry, and technical support), hosted videos for iPhone users, and a database that is used by the RedEye iPhone application. Bradley Holt of Found Line goes on to say:

“Deploying to Rackspace Cloud Sites gave us confidence on a couple of fronts. First, we were sure that the platform would allow us to build and deploy any functionality we would need. Second, we knew that whatever we deployed could easily scale and ThinkFlood would be able to continue to take orders even with a lot of press coverage on launch day.”

On launch day, they received an enormous amount of press coverage being featured on Slashgear, MacWorld, Gizmodo, and others.  I had the opportunity to catch up with Matthew Eagar, Founder and President of ThinkFlood, and he said they sold out of their initial inventory in the first 36 hours and had to start taking backorders!

“Response was more or less in line with our expectations, but we went into this having done our homework and knowing that a good post on one of the gadget blogs could drive a quarter million hits over the course of a month.”

As a client of Found Line, ThinkFlood can still enjoy direct technical support from The Rackspace Cloud as part of our Cloud Sites reseller feature. Not a day goes by where we don’t see a customer creating an innovative product on our cloud computing platform. This RedEye system looks very cool and I am thinking about buying this as a holiday gift – maybe you should too.

Before leaving in 2016, Angela ran integrated marketing campaigns for Rackspace. She started in 2003 and did everything from Linux support, account management, sales, product marketing and marketing. She left Rackspace in 2005 to work for PEER 1 Hosting but returned in 2009 because she was interested in the cloud computing movement. Angela is a strong believer in the power of storytelling.


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