TweetPhoto Puts The Rackspace Cloud Into The Picture

Mosso Press Release

TweetPhoto Puts The Rackspace Cloud Into The Picture

New Comprehensive Photo Sharing Service for Twitter and Facebook Requires Highly Scalable Cloud Hosting Architecture and Storage to Support Unpredictable Traffic Spikes

SAN ANTONIO–(BUSINESS WIRE)–Rackspace® Hosting’s (NYSE:RAX), the world’s leader in hosting, today announced that TweetPhoto has chosen Cloud Sites™ and Cloud Files™ from Mosso | The Rackspace Cloud to support their innovative new social media photo sharing site. TweetPhoto, which has announced that they are launching in Beta today, is expected to bring a new level of functionality and bandwidth-intensive features to photo sharing while addressing the performance challenges experienced with other photo sharing services.

As with other social media services and the viral nature of online photos, TweetPhoto is expected to experience unpredictable and massive swings in traffic patterns – making the Mosso | The Rackspace Cloud approach to providing worry-free scaling and unlimited storage an attractive solution.

“The photo sharing experience on Twitter and Facebook is begging for a transformation. TweetPhoto on Cloud Sites and Cloud Files will allow users to easily upload as many photos as they want and automatically share them with Twitter followers and Facebook friends,” said Rodney Rumford, co-founder of TweetPhoto. “TweetPhoto is a simple to use tool that utilizes cloud hosting solutions from Mosso | The Rackspace Cloud to scale massively while providing reliable uptime and unlimited storage for end users. Coupled with Rackspace’s unmatched customer support, we’re confident that the cloud technology will be virtually invisible and a non-issue for us and our users.”

TweetPhoto is expected to launch with a number of interesting and bandwidth-intensive features that allow users to search for photos, subscribe to RSS feeds by tag or user, transfer bio and friend information from Twitter, scroll through trending photos, see the location of where the picture was taken using geotagging from GPS-enabled smartphones, and see which other users have viewed their photos and what photos their friends are favoriting, uploading and commenting on. The power of a scalable platform like Cloud Sites helps to allow TweetPhoto to include these features, which require the ability to store and recall countless amounts of metadata in real-time requiring.

“By using Cloud Sites and Cloud Files, TweetPhoto can focus on what they do best without worrying about whether their application can withstand a global viral sensation,” said Emil Sayegh, general manager, Mosso | The Rackspace Cloud. “TweetPhoto is an example of yet another social media company taking advantage of our Cloud portfolio by building their site on a reliable cloud hosting platform that can support millions of visitors, which, in turn, can enable them to take online photo sharing to new heights.”

Rackspace’s flagship cloud offering, Cloud Sites™ offers a scalable platform for handling huge traffic spikes and a pay-as-you-grow pricing model. It supports Windows, Linux and both at the same time.

Rackspace’s internet-based storage service, Cloud Files™ gives developers instant access to an enterprise-grade storage infrastructure, with access to a Tier 1 CDN and reduces overall investment and IT costs while providing unlimited storage. Cloud Files offers an industry leading SLA and a highly competitive pricing model with replicated storage starting at $0.15/GB.

About TweetPhoto
TweetPhoto is a free photo sharing service for Twitter. This personalized photo sharing experience is positioned to make it very easy for twitter users to publish and consume photos quickly. TweetPhoto is the evolution & convergence of mobile and web-based social photo sharing. By combining a convenient and easy-to-use photo sharing experience with helpful tools, such as photo and meta-data filters, photo favorites, friends photos, customizable widgets, expansive API and a seamless integration into Twitter and Facebook Connect, TweetPhoto is feature rich and simply a better way to photo share. For more information on TweetPhoto, please visit

About Mosso | The Rackspace Cloud
Mosso | The Rackspace Cloud, provides on-demand scalable website, application and storage hosting backed by Fanatical Support®. Through its suite of cloud solutions, Cloud Sites™, Cloud Files™ and Cloud Servers™, The Rackspace Cloud enables astute developers and IT managers to minimize the hassles, upfront investments and high costs associated with dedicated hardware while offering the ability to easily scale hosting resources. For more information about The Rackspace Cloud, visit or call 1-877-934-0409.

About Rackspace Hosting
As the leader and specialist in hosting services, Rackspace® Hosting is changing the way businesses worldwide buy IT. Rackspace delivers computing-as-a-service, integrating the industry’s best technologies into a flexible service offering, making computing more reliable and affordable. A trusted partner to companies of all sizes, Rackspace enables IT departments to be more effective. Rackspace is distinguished by its award-winning Fanatical Support®, furthering the company’s mission to be one of the world’s greatest service companies. Rackspace is recognized as one of FORTUNE Magazine’s 100 Best companies to work for in the US, ranking number 43 on the list. Rackspace’s portfolio of hosted IT services includes managed hosting (, email hosting ( and cloud hosting ( For more information on Rackspace Hosting please visit

This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of Rackspace Hosting could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including any statements concerning anticipated operational and financial benefits, strategies related to additions or changes in leadership, the success of leadership transition, company growth or success of new business initiatives, any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the integration and effectiveness of new leadership, the continuation of the current difficult economic conditions or further fluctuations, disruptions, instability or downturns in the economy, the effectiveness of managing company growth, infrastructure failures, technological and competitive factors, regulatory factors, and other risks that are described in Rackspace Hosting’s Form 10-K for the fiscal year ended December 31, 2008, filed with the SEC on March 2, 2009. Except as required by law, Rackspace Hosting assumes no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.


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