Cloud computing expertise: the flip-side

A shortage of expertise in cloud computing is a costly problem. Big organisations miss out on over 250 million dollars globally, per year. Creativity and innovation are also hindered, since expertise is required to implement effective strategies.

Cloud computing: a source of frustration

We were keen to uncover how lacking expertise can impact companies. In order to obtain an in-depth understanding, we commissioned research among IT decision makers and professionals. Some of the key findings revealed various frustrations. IT professionals showed concern around the amount of time needed for daily cloud management; whereas decision makers indicated negative results affected company growth, due to lack of cloud ‘know-how’.

The rise of Artificial Intelligence and advanced automation led to the belief that human insight was becoming less important. However, more recently it has become evident that the IT industry has woken up to the importance of cloud expertise.

Disadvantages due to lack of knowledge

Cloud technology is fundamental to the infrastructure of any company. Organisations, including multinationals and those in the public sector, depend heavily on their information networks. Our research highlighted that companies would prefer to transfer their infrastructure to the cloud, however, due to a shortage of internal expertise they risk neglecting the necessary maintenance. These organisations understand that deficiency in skills will impact strategy. Companies without expertise on cloud computing will eventually fall behind on innovation and creativity, resulting in a competitive disadvantage.

Demand and supply mismatch

What stands out from our research is that the major pain points can be solved relatively easily by expanding in-house cloud computing knowledge. Almost half of IT professionals reported that they spend too much time managing cloud operations. We also found IT decision makers recognise that a lack of knowledge prevents company growth. However, the same research shows that there is enough talent available in the market, which raises the question ‘where does this mismatch come from?’

A victim of its own success

Among IT decision makers and professionals, there is an ardent willingness to hire the best cloud computing experts. What makes it difficult is the enormous competition. As a result, cloud experts ask for sky-high salaries. After all, they know what they’re worth. The lack of training opportunities from within organisations also deters the attraction of expertise. These are prime examples addressing the difficulty in solving the shortage in cloud computing expertise.

Overcome cloud expertise challenges

The strong competition and demand for high salaries are clear challenges in hiring cloud computing experts. However, when approached with a broader view many solutions can be identified.

Splitting up the IT function into separate flows, for example, enables a company to focus on the double priorities of business-oriented and process-oriented innovation. Developing a cloud skills strategy is another possibility. This enables organisations to utilise available skills and plan future innovation trajectories, so that expected needs are reacted to in a timely manner.

In short, there are many possibilities to maintain cloud computing expertise, or at least not to be at a disadvantage when it comes to cloud computing.

Rackspace published a comprehensive report on cloud-computing expertise in liaison with LSE academics. Read the full report.

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Bert is the Sales and Marketing Director at Rackspace Northern Europe. He is a driven, motivated, knowledgeable and reliable commercial business manager with a solid track record in B2B commerce and solution sales. He has a wealth of experience in corporate, account and sales management. As well as a firm understanding of Information and Communication Technologies. Bert's specialist areas are sales, hosting, IaaS and Managed Services. Bert has gained his experience across a number of different industries, including managed services, government, healthcare, education and telecommunications.


  1. Cloud computing is attracting the bulk of people because of it’s efficient key features. Some people still have privacy issues due to which they hesitate of moving to the cloud. Though private clouds are also released still it has some issues when it comes to the third party service providers.


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